15 Print Media Tips to Create the Most Effective Small Business Advertising
Marketing your business on social media and in magazines is a common practice, but you need to know that there are better ways to advertise than just throwing money at a campaign. Keep these 15 tips in mind when designing the next round of ads for your small business to ensure they are the most effective small business advertising possible.
1.) Personalize Your Ads
Advertising gets the most attention when it’s personalized to fit your target market and niche. So while you may have a general idea of who would be interested in your services, don’t forget to adapt your ads for the specific audience you want to reach. For example, if you’re an accountant targeting parents of young children, you want to mention that in your ad and not just something like a college student or a senior.
2.) Write Attractive Headlines
Attention spans are low, so make sure to grab your audience’s attention with an attractive headline. But don’t forget to be clear; you want to entice the reader, but also make sure that it’s easy for them to understand what you’re offering.
3.) Make the Most of Your Space
You don’t have a lot of space to work with, so make it count. Keep your sentences short and concise, but make sure you get the information you need across to your audience. Leave out any unnecessary details about yourself or your product, or else you’ll risk losing the attention of your reader.
Tip: when you advertise in our Coffee News publication that’s read by thousands of weekly readers, your ad will be the same size as everyone else’s ad, which gives you an equal shot at getting exposure.
4.) Set a Schedule
You need to set up a schedule for your advertising campaign. Try to create a weekly, bi-weekly, or monthly schedule, depending on how much time you can dedicate to the project. It’s important that you make sure your deadlines are realistic, and it will be easier to create a plan if you have a clear schedule that works for you. Having a schedule also helps to keep yourself accountable so that you stick to the plan and don’t take too long on the process.
5.) Optimize Layout and Typography
Make sure to focus on the most important information first and leave the less important details for later. This will help with word arrangement and make it easier for readers to get the essential facts about your company before moving on to less important details.
6.) Write With the Reader in Mind
You want to come across as someone who the reader can trust and respect. Use terms familiar to your audience, and avoid words that are difficult to understand. It’s also important to make sure that your language uses a formal tone so that readers think you’re serious when it comes to business transactions.
7.) Use Images that Convey Your Message
There’s a reason why so many products use appealing images in their advertisements – images can convey information quickly and effectively without needing any words or sentences at all. When you have a limited amount of space for an ad, every word counts, and images can help to communicate your message more smoothly.
8.) Proofread Your Ad
Whether you’re submitting your ad online or creating it by hand, make sure that there are no spelling errors. Even the smallest mistakes can contribute to ruining the entire advertisement and make your services look unprofessional. Get a friend to help if you’re not sure about something instead of rushing through the process.
With Coffee News, you don’t have to worry too much about this; you are allowed to make small edits to your ad free of charge!
9.) Pre-Test the Effectiveness of a Print Ad
You don’t want to waste money on an ad that doesn’t reach its audience. Take the time to pre-test your ad in a magazine before you send it out, so you know what kind of response you will have. If the ad doesn’t get any response, consider changing it up and maybe creating a more interesting or better-spoken advertisement. It’s important to make sure that your ad works on a first impression, so test them as soon as possible. This can add to your most effective small business advertising plan!
10.) Revisit Advertising Campaigns Regularly
You don’t want to keep doing the same ads year after year – you want to evolve with your product and improve the way you reach out to your customers. Look at new trends in the market and keep yourself up-to-date with what other companies are doing so that you can do effective small business advertising in today’s world.
11.) Make Sure Your Business Has an Effective Website
You want to make sure that your potential customers can find you online as well. An effective website includes a unique and interesting design and is easy to navigate. If you’re not technologically savvy, enlist the help of a professional web developer who will create a simple design that matches your service. You can even use a template on sites like TemplateMonster.com, which are already designed for businesses just like yours.
12.) Run Some Offline Ads
If none of these work for your business model, try some offline ads like billboards or even fliers in local markets. It’s common to see local restaurants advertising their services in small towns, so why not do the same for your business? The only thing you need to think about is whether or not your market will respond to the offline ads.
13.) Consider an Upfront Payment Plan
An upfront payment plan is a great option for small businesses or startups that can’t afford huge and expensive advertisements. This is where you pay for a certain number of advertisements and then spread the remainder over the next five months so that you make more money overall. An upfront payment plan is a great option for businesses that are just starting out and not familiar with online advertising.
14.) Switch to Inbound Marketing!
If none of these works for you, you may want to consider switching to inbound marketing. Inbound marketing is where businesses focus on generating leads instead of spending money on advertisements. Instead of spending money on pushing your product, you can instead generate more quality sales by focusing on different types of marketing that bring in customers the right way, like blogging and social media.
15.) Make Sure You Have a Call-to-Action
Every ad should have a call-to-action button or link. It’s the button that urges the reader to take action and make contact with you. It’s your goal to get as many people as possible to contact you, so make sure your call-to-action is noticeable and sticks out from the rest of your ad.
Effective small business advertising can be a challenge, but it’s worth the work if you want to reach the right audience and make the most out of your investment. The trick is finding an ad that works for you and your company – once you do, it’s just a matter of staying consistent with it. Even if you don’t get any responses at first, don’t give up on your campaign and use the information from previous campaigns to improve on future ads. This will make print media the most effective small business advertising for your company.