Coffee News® on Facebook

This message is only visible to admins.

Problem displaying Facebook posts.
Click to show error

Error: An access token is required to request this resource.
Type: OAuthException

A Brief History of Guerilla Marketing

alt="guerrilla marketing history"

With the outbreak of the coronavirus, what better time is there to talk about viral marketing methods to help your business get through the tough times ahead?

So, just what is guerrilla marketing? We’ll explain how it can be some of the most effective small business advertising.

 

alt="most effective small business advertising"

What is Guerrilla Marketing? 

Consider the fact that everyone enjoys the tale of how the smaller guy can overcome the bigger guy using smarts and ingenuity to surprise his opponent. That’s what we call guerrilla warfare. So when a new startup utilizes an underground marketing method to reach success and shock the business world, that’s called guerrilla marketing.

The term “guerrilla marketing” is becoming ubiquitous these days. It’s being used to describe all manner of different types of marketing campaigns. But just what exactly defines guerrilla marketing? What makes it different from more traditional types of advertising? Let’s dive into these questions now.

 

History of Guerrilla Marketing

Guerrilla marketing is iconic and frequently controversial, but it didn’t appear in the mainstream until late in the 1970s. Before this period, advertising was all about how big your budget was, how much exposure you got, and whether or not you had a catchy jingle for your business. It was easier to make huge profits while bringing in tons of new customers at the same time.

However, we can contrast this to the beginning of the 20th century up until around the 40s or 50s. At this time, the main goal of advertisers was to educate their target audience rather than entertain or engage them. The primary purpose of an ad was to teach people something that they weren’t aware of before. It didn’t matter what form of media it was, television ads, newspaper ads, radio, posters, etc.; the ad was always trying to educate the consumer about something new.

Of course, advertisers eventually realized that this technique of educating the masses was becoming more and more ineffective. People became increasingly aware of how this seemingly helpful advice was just a disguised sales pitch. So by the 1970s, that’s when everything changed in the advertising world.

In 1984, the paradigm really started to shift when Jay Conrad released his book in bookstores. His ideas were about how to get big advertising results with only a small investment put into it. His book Guerrilla Marketing brought the knowledge of more subtle marketing into public awareness. After the book came out, not even the author could’ve predicted how much his ideas would influence the small businesses at that time to follow these teachings.

 

The Secret to Guerrilla Marketing

The secret is to not come across as preachy or educational; it’s all about making the prospect feel like they’re being let in on a secret…

The best kind of guerrilla marketing event makes the audience feel lucky to have attended it.

Basically, it all comes down to using unconventional techniques to advertise with the least amount of money possible. That usually eliminates radio and television ads, which means you’ll have to think outside of the box. In fact, forget about the box altogether and turn it into a trapezoid. See what we’re getting at? Think of the “box” as your campaign – make it ridiculous, funny, outrageous, shocking, clever, unique, and so creative that people can’t stop paying attention to it. You’ll, of course, need to back up your claims and have a product worthy of all that discussion.

Levinson’s methods are still used today by underdog businesses to overcome their bigger competitors.

Now for the first time in history, small businesses were able to get more attention than the big dogs. The shock factor was the new “x-factor” of success for small businesses. By being personal, quirky, and full of surprises, these advertisers were able to leapfrog the competition.

 

alt="guerrilla marketing"

Guerilla Marketing in Action

Fast forward to 1987, and we can see one of the most prominent (and still used to this day) examples of guerrilla marketing. It’s called the “buy me a drink” technique. When a pretty lady at the bar asks you to buy her a drink, but not just any drink – only Brand X drink will do. And then she goes on and on about why that drink is her favorite brand of vodka. In that situation, you might just be a happy victim of guerrilla marketing in action. Yes, this technique was so successful that it’s still used by companies to this day when a new drink or liquor hits the market.

 

Another Guerrilla Marketing Example

Meanwhile, the company Adidas was struggling to stay above water. Yes, even Adidas faced huge setbacks at certain points. Due to unwise changes in management, Adidas needed a miracle. The praise from Olympic athletes was no longer enough.

After French businessman Bernard Tapie took over management of the company, he implemented a brilliant strategy to save the company. His solution? Give away a pair of Adidas to each up and coming rapper in New York.

This was certainly an unexpected move. Who would give away shoes to rappers anyway?

But as it turned out, Tapie happened to strike gold. One rap group called DMC released a single known as “My Adidas.” And just like that, overnight Adidas shoes were being worn by every hip youngster from coast to coast.

This is just one example to show you how an unexpected marketing method can work wonders. However, copying this method today likely will not bear much fruit, since the shoes would probably get lost among all of the other things stealing attention away from celebrities.

Another reason it probably wouldn’t work as well as it did before is that once a guerrilla marketing method becomes known, it loses effectiveness soon after. That’s why to be an effective guerrilla marketer, you must be stealthy and utilize the element of surprise.

 

Conclusion

In conclusion, guerrilla marketing is personal marketing. A cute girl at the bar selling the merits of that brand of alcohol to you is an example of guerrilla marketing. The rappers wearing those Adidas shoes are guerrilla marketing. And there are many more guerrilla marketing examples out there

However, you should learn from these examples, but not copy them, because guerrilla marketing requires ingenuity and originality.

 

How To Advertise a Startup

It’s hard for new startups to stand out when there are 50 million new startups popping up each year. The competition is fierce, to put it mildly.

And even if your product is amazing, top-notch, must-have, etc., you’ll still have to put some funds into promoting it.

Here are a few small-budget ideas that you can use to start advertising your small business today.

 

 

alt="advertising your small business"

Content Marketing

 

Content marketing is the best way for a startup company to get new customers and begin advertising your small business. It’s less expensive than paid advertising, and it’s more effective than cold calling.

There are studies that prove this is the case. For instance, Hubspot did a study that found that companies who implemented inbound marketing initiatives saw large increases in their web traffic within 2-4 months. (For those who don’t know, inbound marketing utilizes content marketing as its main strategy.)

Blogging, in particular, proved to be the most effective content marketing strategy for the majority of the participants in the study.

So, if you want to see more sales for your startup company, then follow the lead of the companies in that study, and start blogging! It can and probably will take months to start seeing results. However, if you add in a little bit of paid advertising, you can start to see results even sooner.

So what about the “content” in content marketing? What does that really mean? Essentially it can mean any kind of media asset. GIFS, podcasts, infographics, text, PDFs, videos, and images all fall under the category of “content.” That’s why a content marketing strategy should include a mixture of different content types.

The next question you likely have is, “what kind of content should I create? Also, hasn’t most content already been done before? What new content can I  bring to the table?”

To do effective content marketing these days, you have to think outside the box. Even if there is already excellent content out there somewhere on the web, it’s surely not available in every kind of format.

For example, you could turn that awesome blog post you stumbled across into your own video where you can give your perspective on the subject. This is known as repurposing content, and it’s a critical part of content marketing.

You can (and should) also repurpose your own content in order to reach the different audiences who would be interested in your products or services.

An example of repurposing your own content would be taking some of your multiple blog posts and turning them into a free course. That way, your information, and advice can reach more people, the ones who don’t have the time or inclination to get all of the information they need from multiple different posts.

So here’s how repurposing content works in practical terms:

  1. Create your content
  2. Promote your content so that it will reach your target audience
  3. Repurpose the content for another audience on a different platform
  4. Promote the repurposed content
  5. Evaluate the results from both channels and then double down your efforts on the most effective one. 

Social Media Marketing

 

Social media is everywhere these days. In fact, if you don’t have at least one social media account, then you might as well be considered a dinosaur. However, that doesn’t mean you should now start indiscriminately creating social media accounts everywhere. One business’s success on Instagram won’t necessarily translate to your business. As we mentioned earlier, different audiences tend to congregate on each of the different social media websites and apps out there.

So the approach you should take with social media is to harness a specific channel to help amplify your content marketing.

For example, the best places for a visually-oriented business to amplify their content might be on Pinterest or Instagram. On the other hand, Reddit or Twitter doesn’t have as much image sharing going on, so focusing efforts on those two might not work out very well.

So to put your social media marketing plan into action, start with focusing on one or two social media websites/apps. Create relevant and highly sharable content and post it on those two sites.

Also, remember that even though it’s social media, you should still act professionally. Respond to messages and replies in a timely fashion. Don’t act disrespectfully towards your followers. Try to stay involved and active in your new online communities and that will also make other people want to get involved as well. The worst thing that can happen is for your social media pages to look like ghost towns.

 

 

Webinars

 

One way that you can really start advertising your small business and “sell” the solution that your company offers is through webinars. A webinar is typically a one-hour multimedia presentation, which gives you plenty of time to hold people’s attention and promote your product using multiple different kinds of media.

During a webinar, you can generate new leads, show how your product works in action, pre-sell it, and also generate new content that you can, later on, repurpose into blog posts or social media posts.

Webinars may also be one of, if not the most, effective lead magnets available. According to the Demand Gen Report’s Content Preferences Survey from 2018, B2B buyers are more willing to spend time watching a webinar than any other kind of content. Additionally, about three-fourths of them were willing to share their contact information to access webinars.

The actual act of conducting a webinar isn’t that hard. The real challenging parts are going to be coming up with an audience-centric topic and making the right people aware of your webinar. You’ll have to promote your webinar across several different channels if you want to get the most bang for your buck.

You might be tempted to create gated access to your webinar, but in the beginning of advertising your small business, when you’re just starting to build a following, this isn’t likely to work. Streaming it live on YouTube and Facebook can work better, and since video discovery is integrated into these two platforms, you’ll likely attract more people to your webinar that way.

 

Top Reasons To Advertise Early In The New Year

The brand new year is already here. Therefore, as you really think about your individual resolutions to begin the season properly, look into some resolutions for that business of yours and ways to up the game of advertising in Kansas City, MO. It’s time to think about how you intend on expanding your business venture in 2020. This is the time to begin producing your marketing game plan. Here are the reasons why you must begin advertising and marketing in the new year:

 

alt="advertising Kansas City MO"

Budget

For starters, the new year brings a brand new spending budget. You will realize the amount of money you will have to shell out during the year to achieve the small business objectives of yours. In reality, advertising really needs to become a crucial component of a company’s activities. It will help you accomplish top-of-mind awareness that is targeted to your perfect customer. In addition, it is excellent for client retention. Nevertheless, before you start any brand new marketing campaigns, you have to go over the sales numbers. For example, you must study the product sales for the previous three to five years. Do you see some patterns? Are there specific buying periods when you receive a higher revenue? Remember, this critical info has to be factored into your yearly advertising and marketing plan.

 

Calendar

Second, develop a calendar of key events that form the foundation of your marketing campaigns. This will need to be based mostly on earlier successes, as well as address means to boost sales in slower periods. For instance, in case you see that business slows down in Q1, try a promotion. Granted, in case you are a business-to-consumer business, the customers of yours might not have a great deal of extra cash to invest after the holidays. Nevertheless, you are able to drive a number of discount items to help boost revenue. Furthermore, by creating the calendar before the season starts, you understand exactly how much cash to allot to each and every event’s campaign. For example, in case your business earns plenty of sales before Halloween, you have to hold cash that is adequately budgeted to push some promotions you do later.

 

Market Analysis

An additional component of exactly why you must begin advertising in Kansas City, MO and marketing in the new year is actually redefining how you fit into the marketplace. Clearly, before you are able to accomplish this, you have to learn exactly where you fit into the industry. Thus, you need to do a market analysis. Even though the new year has already started, you still have some time to do this.

 

Reach New Heights

Finally, advertising allows for a small business to reach new heights. It can help a sinking business find a faithful customer base. Similar to redefining your spot in the market, beginning to promote sends a message to your employees. A brand new advertisement campaign signals that your business is ready to expand on the internet. In short, you get what you put into your business!

 

Open The New Year With An Email

A lot of companies send emails throughout the Hanukkah or Christmas season by using email advertising. Make your small business stand out from everyone else by delivering one thing before New Year’s. It is very likely to get noticed then, particularly in case you are thoughtful about the messaging of your email and make it worthwhile for buyers to open up. 

Deliver special deals to specific groups in your email list, plus email only deals that you are not listing anywhere else. 

 

Social Media Hype

Advertising in Kansas City, MO is not limited to print material. Social networking is the best way to get clients fired up for 2020. A brand new, festive avatar or maybe header picture is able to appeal to eyeballs within your followers’ timelines, placing your business front and center. 

That’s a great spot to market New Year’s specific services or products. When Pinterest is actually an element of your social approach, then simply create boards of New Year’s party decor, outfits, or drink as well as food suggestions.

 

Make Your Marketing Festive

Think of New Year ‘s centric promotions which work best for the business of yours. In case you are a clothing boutique, put up a discount on beauty products, accessories, and apparel which sparkle. If perhaps you’ve a candy store, include Champagne gummies as well as nontoxic confetti into cheery bundles perfect to take as hostess presents to New Year’s Eve gatherings.

You are able to additionally hand out 2020 coupons to help you increase January product sales.

 

Add Something With Curb Appeal

In case you are a brick-and-mortar business, consider decking out the display window of yours with a new 2020 design featuring a festive get-together scene making use of items you market in the shop to get the eye of every person passing by.

 

Have A Party

People seek out all sorts of ways to celebrate New Year’s Eve. Restaurants charge a lot for exclusive menus. Clubs also pull in popular DJs, however, not every person really wants to shed a great deal of hard cash to celebrate.

In case you are an artisanal spirits distiller, you can invite clients in for a no cost party which contains an unique tasting. or maybe, in case you work on gaming or tech, you can throw a party that could let guests test out the newest gear. You could join forces along with other business people in the region to support a rocking block bash.

Simply do not forget to market. Events are a huge draw, whether you are a brick-and-mortar shop or enjoy a great, party friendly office area, make sure you share news of the event with posters as well as invites on social networking.

 

Provide What People Need

Set your business up for good results by looking forward to an influx of post holiday returns. In case you are a brick-and-mortar shop, consider anything clients could possibly need during an extended working day of returns: treat products, lip balm, mittens in case it is cold out. Next, stage all of the products (plus every other holiday special you are hoping to unload) at the register. For each return, encourage buyers to buy something else. It is a win win.

 

2020: A Forward Look On Print Media Local Newspaper Advertising

alt="local newspaper advertising"

We’ve heard it again and again.“This is 2019— who still uses local newspaper advertising? Or print advertising at all, for that matter?” 

It can be argued that the most successful companies do. 

Most small business owners agree that print advertising isn’t dead. Online advertising shouldn’t be a replacement for print advertising, but rather it should complement it.

So how have the rules changed, and why is print advertising still worth your money?

When done correctly, print advertising works with online methods to give you the most reach possible. It can even be more effective than digital marketing. 

There’s no reason to put all of your eggs into the online marketing basket. Give these seven tried and tested techniques of print advertising a whirl.

alt="local newspaper advertising"

1. Local Newspaper Advertising

Advertising in the local paper is a fantastic idea for a number of reasons. Many people only look at local papers for the coupons and sales going on in the area. What this means for you is that there’s already a place where thousands of people in your community are looking for your business. For a small business owner, this is a really big deal. 

To make a name for yourself in your community you should always try to have at least one coupon in your local paper every time it releases. Locals will soon learn that they can always find your ad/coupon in the paper. 

Even if they don’t use the coupon they’ll begin to see you as a reliable business. You’ll also raise awareness of your brand, so there’s a lot to gain with local newspaper advertising.

2. Direct Mail Advertising

This method lives on as the most popular form of print advertising to this day. There are several advantages that digital ads will never have. 

Direct mail advertising gives you the utmost certainty that you’re targeting local people since you already know they live within a specific proximity to your business. 

Most importantly, direct mail is tangible. Your customers will be able to hold content in their hands. If you put enough effort into your ad, they can even smell or hear it and hear it. This level of effort can be unique, effective, and extremely memorable.

Direct mail ads are also harder to dispose of. You have to read it, handle it, and eventually toss it. With digital ads, there’s a good chance that customers will never view them if using an adblocker. If you force customers to view your ads upon accessing your website, then there’s also a good chance a large portion of them will become annoyed. Digital ads can be much easier to ignore.

3. Brochures

Brochures are similar to business cards, but they are often more detailed. They are extremely effective in targeting a specific audience with a certain offer. Many businesses will also gladly distribute your company’s brochures on your behalf; the same can’t be said for flyers. Places like airports and hotels are prime candidates for this. They are also more effective as they are more informational than promotional in nature.

4. Business Cards

As one of the oldest forms of print advertising, business cards will always have a place. How many other forms of print advertising can say that they essentially fit 100 ads in their pocket? 

With your higher up employees, you have the beginning of an army to advertise on your behalf. They are your new brand ambassadors. And best of all, business cards cost practically nothing compared to other forms of advertising. 

5. Banners And Signs

All too often, businesses “go stale” in the eyes of their customers. How does a business go stale? It happens when they do nothing new, exciting, or interesting. They begin to fade away and get attracted to newer, more exciting offers from other businesses. This doesn’t have to happen to you as long as you remember to always keep things new and fresh.

And just because you have new offers and things going on doesn’t mean that your customers know it! After all, this is what your signs are for. If you don’t use signs, your customers might miss them. Remember, if something is a big deal to you, then make it a big deal for your customers.

6. Local Sponsorships

This means helping an organization in your community (for instance, a school) financially and then advertising your company to that community. This can work well in places like schools where you could, for example, pay for the local football team’s uniforms and in return, get your banner displayed at a football game. This can also go viral on social media, showing how print advertising can work together with free online media exposure. 

Just find any noble cause and sponsor them. They’ll be glad to give you a shout out. Everyone wins!

alt="magazine print advertising"

7. Magazines

Magazine ads are similar to brochures except that they’re one page only. They’re also a great way to make your ads tangible. If you’re advertising a fragrance, you can even include the scent (and a coupon to go along with it). 

Also, magazine ads are harder to get rid of since they’ll likely be a part of your recipients’ favorite magazine subscription. Your ad can even cover up the back page of an article, which makes it very unlikely that they’ll be able to ignore your ad. 

Finally, magazines are likely to be in their home for much longer than other kinds of print ads. 

So, are you ready to start using print advertising in 2020? Let us know in the comments! 

Benefits of local newspaper advertising

With the rise of digital media, many of us are now asking the question, “why start using print media to advertise your business in 2019?”

Advertising has been around forever. Whether it’s to increase product recognition, sales, or to maintain repeat customers, small businesses need to advertise to survive. 

The most common advertising methods include radio, the internet, TV, magazines and of course newspapers. 

Let’s face it…

People nowadays are obsessed with technology. In fact, many people aren’t even comfortable without some sort of digital device at their fingertips. And since most of the world has moved online, many in the advertising industry would have you believe that the idea of using print media to advertise your business is old and outdated.

“Print no longer works” they say. 


However, this simply isn’t the case.


Print is here to stay, and we’re going to explain why. As a matter of fact, if you incorporate print advertising into your marketing, you’ll likely see an increase in your response rate! To illustrate this, here are 6 key benefits of using print media to advertise your business.


The Halo Effect


Publishers who reliably provide quality print content to readers will be seen as more credible. Furthermore, according to an MRI survey of American consumers, 51% of influencers or “influentials” were influenced by print ads in magazines. The number increased to 53% for newspaper ads.

This is what’s known as the halo effect. It has been shown that brands that place ads in popular magazines enjoy the benefits of its readers viewing their ad in a similarly positive light. 

This is another way of building trust with readers, which is essential to maximizing sales and leads.

alt="Using print media"


Local Newspaper Advertising is More Relevant to Consumers


Another kind of halo effect is that of the newspaper medium itself. When people read newspapers, they only have positive expectations, whereas, with online media, people expect to see annoying pop-ups and advertisements that are often jarring and irrelevant to the content on the page. 

This is in stark contrast to newspaper ads, which are often placed in relevant sections. An example would be a shoe ad in the fashion section of the newspaper. Since this type of ad isn’t as intrusive, it’s less likely to elicit a negative consumer reaction.


Digital advertising has overstayed its welcome


This ties back to what we said earlier about people not being to live without digital stuff. These days people are multitasking to the tune of texting, instant messaging, surfing the web, and watching television all at the same time. In short, we’re no longer as receptive to digital advertising as we were at the inception of the internet. 

When it comes to print readers, on the other hand, they don’t typically multitask as much when reading a magazine or newspaper, which makes them more receptive to print ads.


The Need to Unplug

 

alt="Unplug from digital media"

With the rise of digitalization, an equal and opposite reaction has also occurred. This is called “unplugging,” and it’s when we realize that we’ve had enough internet or social media for the day.

While not everyone has embraced unplugging, those who don’t are considered by most to be engaging in unhealthy behavior. 

Many people have realized the value of unplugging. When unplugging occurs it often means turning to print media for entertainment or education…


Laser-Focused Targeting Options


We hear a lot about the vast options for targeting in online media, but print also has incredible targeting options. 

With print you can:

  • Select the section of the newspaper your target audience is most likely to read
  • Run ads in specific papers or only in certain geographical areas
  • Choose to run ads only on certain days of the week (i.e. Wednesday or Sunday’s paper)

Speaking of choices, you can also implement last-minute changes to your ads rather painlessly. A local newspaper advertising department should be able to accomplish this pretty quickly.


There are Plenty of Options


Beyond that, using print media to advertise your business will also give you more options for budgeting. You can choose from 

  • a quarter page, half page or full-page ads. 
  • small 1-inch square classifieds
  • column ads in different sizes

For the cherry on top, you’ll be able to work with an actual human in getting your ad placed instead of a nameless algorithm. 

And since you’re dealing with another human, there’s also extra room for negotiation. 

If you want additional services at no extra cost, then that’s an option. Color printing, a human touch on your design, and possibly even a slightly larger ad are all on the negotiating table. You might also even be able to get your ad featured in the publisher’s other products as well!


Newspaper readers are more likely to take action


According to the Nielson Global Trust report, 65% of print readers take some form of action after reading a newspaper print ad. 

Unlike on the internet, newspaper readers are more likely to seek out advertisements instead of blocking them. Newspaper readers like to search for coupons and deals. Of course it’s no guarantee that readers will notice your ad in the newspaper. 

However, if people are actively searching for deals, then it helps improve your chances. They will also be more likely to take the time to read your ad and act on your offer. 

And finally, when you learn how to synergize print and digital media, the results can be amazing. Here’s just one example: QR codes. These printed codes have helped to bridge the gap between the print and digital divide in a way that’s unique and engaging. 

Another example is social media and download links in print media – these help readers to engage with brands online, which eventually helps to drive back traffic to the business and generate awareness. 


Conclusion


Print ads, especially in newspapers, are a trifecta of potency. When you start using print media to advertise your business, you’ll reap the benefits of reaching a wider swathe of your target audience while also driving higher engagement and communicating your brand’s message effectively. 

By using print media to advertise your business, you’ll have a good chance of cutting through all of the noise that exists in today’s digital world. 

Why print is still an effective way to advertise your local business

Using Print Media To Advertise Your Business

The digital age has done two remarkable things in the business world. It has changed the way business is conducted and how consumers engage with media. The numbers also show that mobile marketing and apps are the most preferred form of marketing for many business owners (who appreciate the ability to do marketing on the go). 

However, even though digital marketing has many advantages of its own, print advertising still has just as many benefits that often get overlooked these days. This means that you can take advantage of a hole in your competitors’ marketing strategy and start using print media to advertise your business! 

In this spirit, below, we list four ways that show how effective print is in getting and retaining customers. 

Many People Enjoy Engaging With Print Media

While some people might find handling print materials old fashioned and thus undesirable, many people do still enjoy it. For many, the act of handling print (books and magazines) is still stored in their memory and is just waiting to be tapped by a savvy marketer like you. This means that many people are inherently attracted to and are willing to read your material, whether it be flyers, a catalog, or an actual book. 

What’s more, print media can contain every type of content imaginable – whether it be entertainment, educational, news stories, or information, it can all be mixed with your product and service offerings. Consumers love this type of presentation, and it will surely make a stronger mark on their memory than just digital media alone. If the customer remembers your brand, they’ll be more likely to consider it as a purchasing option in the future. 

Stimulate More Senses = Profit

One quality of print media that digital media will never match is its tangibility. They can feel the paper in the magazines with their fingers as well as distinguish between the different textures on different pages. How does this work in using print media to advertise your business? Well, picture this – you can make your ad stand out by merely changing the physical material of the advertisement on the page. For instance, you can make your ad more thick and porous, while the rest of the material remains smooth and glossy. 

There’s also the smell of ink and paper – both of which are potent stimuli in their own right. They can increase the power of your messaging, as well. When you look at digital advertising, it possesses none of these qualities – at least for the time being. 

These reasons are why every brand should start taking advantage of print media right now when it’s not so popular to do so. Print is more accessible, versatile, and profitable than ever before. 

Every Print Channel Has Its Own Set Of Additional Benefits 

Every successful print channel has been able to find its niche of readers and play a specific role in their lives. For example, the purpose of magazines is to entertain readers as well as advertize different brands. The hook of newspapers is their offering of news and information formally and impartially. Catalogs, on the other hand, are solely a source of information to be used before the customer makes a purchase online. 

Direct mail and door to door print offerings also work well because they maximize engagement by reaching the consumers directly at home with the most engaging type of media available (print). If you start using print media to advertise your business in this way, you might find that your profitability begins to soar! 

Captivate Your Audience By Using Print Media To Advertise Your Business

And finally, with digital media, it’s all too easy for a reader to get distracted. It’s no secret how short people’s attention spans are these days, and this is especially true when it comes to digital media. Marketers online struggle to keep readers’ attention on their pages. They have to try varying techniques to keep their attention, which is because of the nature of the medium.

A benefit of using print media to advertise your business that’s often overlooked is that you can more easily keep readers captivated with your content. One reason for this is that they won’t get distracted as easily. Another reason is that the structure of print materials is often more straightforward than online materials. For instance, when reading print media, there are no distracting links to lead your prospects away from where you want them to go. When they commit to reading your printed content, they will usually do it. There will be no pop-ups, ads, or anything digital on the page to distract them. 

This is a guarantee of increased engagement since the reader is more likely to be impacted, and thus your brand will be imprinted in their memory long term. Basically, the less that people read print these days, the more they’ll remember your brand if they do decide to read your printed content. 

Conclusion

The impact of print comes from several different senses, including touch, smell, and the unique way that content is written in newspapers and magazines with their headlines, headings, and pictures. The reader can more easily remember certain parts, as well. After all, it’s common knowledge that the more senses you can engage something with, the more quickly you’ll be able to remember it. 

With digital media, on the other hand, the only way a reader can remember something he read in the future (no matter how good it is) is to bookmark it, and you can’t count on that always happening. 

You should now be able to see how traditional advertising can still be worthwhile. Print media remains to be one of the best, most cost-effective methods for boosting your brand’s reach and profitability.

For more information about using print media to advertise your business, get in touch with Coffee News today! 

Great examples of print media advertising and why they worked

Using print media to advertise your business these days might seem very challenging. After all, a print ad today must compete with memes.

Some think that this task is impossible.

Not us.

We’re here to tell you that, fortunately, there’s a lot that print advertisers can learn from memes.

print-media-advertising

A meme is just the right combination of words and images. There are many layers to both, which you will see in these great examples of using print media to advertise your business:

  1. The beer cooling ad

How many beer drinkers have wished they could speed up the cooling process? Probably like 99.9%.

Well, this ingenious ad lets you wrap the ad itself around the bottle after soaking the ad in water first. You then put the bottle in the freezer.

(the print ad was formed with salt particles which reduces the freezing point of the water.)

  1. A unique ad

This ad was soo good that it won the Mobile Grand Prix at Cannes in 2014.

The ad includes a wristband that you can put on your child as well as a set distance limit that alerts your app when he crosses it.

Unique concept in an ad = a win.

  1. Proof is in the pudding…

This is an engineering and tech university that had the goal of recruiting more students.

Instead of doing the standard billboard of smiling graduates, it demonstrated a “proof is in the pudding” concept and infused their technology into their print billboard.

Their billboard absorbed the water from humidity to create enough water for hundreds of families in Lima, Peru, which gets very little rainfall.

  1. Phone Chameleon?

They worked with Wire to promote their phone’s customization options. By simply pushing a button, they could change the phone’s color.

  1. Car ad comes to life

This creative print ad from Peugot features a page with the interior of a car, followed by a second page.

When you hit the first page, the second page will have the replica of the very same airbag pop up out of the page.

Yes, we aren’t kidding about that.

  1. Having children can be a scary thing…

Safe sex is, of course not a fun topic for children. However, DDB Mozambique managed to pull it off in a humorously terrifying ad. Or terrifyingly humorous? Whichever works.

It features two creepy kids from famous horror stories like The Shining. The product being advertised? Lirandzo condoms.

Genius.

  1. You eat what they eat

This ad strikes at the heart of an issue: throwing plastic into the ocean. When you look at the ad, it speaks for itself.

The ad was created by a German advertising company named Ogilvy for their client, the Sea Shepherd Conservation Society, an international non-profit marine wildlife conservation organization.

  1. Open for business!

Whether you like McDs or not, their advertising is right on point. In this ad, the M stands boldly in the dark background, sending a clear message that they are open for business at all hours. Also, their blurry ad campaign is effective too, for several different reasons.

  1. EDM and “fresh” sounds

The studio Ethos made a simple concept into something remarkable. Promoting an all-day EDM festival, they used fresh fruits and bright poppy colors in the same print advert together.

The fruits represent “fresh sounds.” The objects in the ad were also thoughtfully created, as they represented real-life objects that were hand-painted bright colors.

  1. A Better Job is Out There Waiting

Made by Joe Public United, this ad campaign focused on an image of a person sitting at a computer at work, while mold and disgusting spiders were crawling all over his body.

A simple concept that gets pushed to extremes for a very big emotional impact.

  1. Lickin’ Chicken

Anyone who has tried KFC knows that it lives up to the marketing as finger-licking good.

KFC has acknowledged this truth in their advertising by illustrating mouths popping up on everyday objects to lick your fingers. Creepy yet hilarious as well. It takes meming to a whole other level. Props to KFC.

  1. Kiss with Pride

Absolut partnered with LGBTQ organizations to create a firestorm of an ad. It features two homosexual couples kissing with the bottle in the middle.

Also, notice the colors around the bottle – those that represent gay pride. That’s one way to get your message across, and it’s bound to get attention. Mission accomplished.

print-ads-newspaper-advertising

  1. Flame Grilled Since 1954

How many of you love Burger King? I certainly do, especially their flame-grilled burgers.

Well, even though we suspected all along that they cooked their burgers in a special way, BKs latest ad campaign brilliantly confirms this fact.

BK has famously had many restaurants burn down thanks to their flame used in cooking their burgers.

You know what they say, never let a good tragedy go to waste… As you can see here.

  1. FCK

For a time in the UK, this was put on their chicken buckets. No, we’re not trolling.

This was due to KFC running out of chicken thanks to a disagreement they had with a distributor.

KFC handled it like a champ though and wrote a decent apology on the ad.

  1. Just Because

The brand Chambord, which likes to encourage women to do as they please without feeling pressured by societal norms, added a random cabbage in their ad. Just because. And that’s it. A lesson that even the most seemingly random ad can create massive success.

newspaper-ad-media

Conclusion

All these print ads required companies to think outside the box. That’s the key to creating an emotionally compelling print ad in the age of abundant memes and digital media.

newspaper-ad-media

Here’s what we saw that worked:

  • It’s worthwhile to partner with outside groups and causes to create a print advert that speaks to your target audience.
  • There’s also a lesson in seizing on past failures to create future successes.
  • Creatively using colors also helps get the messaging across.
  • Using print ads in public apologies works wonders.
  • Popular culture can be used in print ads.
  • Meme-ifying your ads works too.
  • Disgust works surprisingly well in many kinds of ads

What are your takeaways from this list?

How do you think you should start using print media to advertise your business?

We’d love to hear your thoughts in the comments!

Is it Worth it to Advertise Your Small Business in Your Local Newspaper?

Deciding how to spend your small business’s advertising budget can be one of the hardest things to figure out. Ad sellers offer hosts of reasons on why their venues are right for you, but where is your money going? How can you ensure that you are going to get the returns that you need to succeed?

Is it worth it to advertise in your local newspaper?

The answer is: It depends on what you are selling and how you define your “local” newspaper.

It used to be that on Sunday morning, newspapers would head to subscribers’ homes filled with coupons and ads showing potential consumers all the deals for the upcoming week or month.

Changing Consumer Trends

Is it Worth it to Advertise Your Small Business in Your Local Newspaper?

A small business could easily advertise alongside the big box store and get exposure to those consumers who would clip the coupons and look for deals. They would often clip coupons for deals that they may not specifically have been in the market for, but that caught their eye while they were looking at coupons from other businesses. This was a successful partnership that was used by companies for years.

However, now, readership is in a downward trend for print media, and ad sales are declining even more sharply. A decline like this has been attributed to shifts in reader habits — a daily overload of information that is causing many consumers to bypass ads altogether.

Readers have been known to throw local advertisements into the recycling bin without even a glance. This leaves the small business that is trying to gain notice with little to no value in using large market newspapers to advertise in.

Where Does That Leave Your Business?

With the large newspaper market dwindling, small businesses, especially those catering to consumers, have compensated by shifting their ad spend to alternatives.

These alternatives include using

  • daily deal coupons
  • location-aware services like Foursquare
  • hyperlocal newspapers, like Coffee News
  • local news websites

Many have also taken to finding advertising space in online sites where the ads can be cheap and where they have access to a much larger market. However, using an online ad platform like this can make it even harder to determine the effectiveness of your ad money spent.

Positive Returns with Newspaper Advertising

Is it Worth it to Advertise Your Small Business in Your Local Newspaper?

For small businesses, positive returns are found when advertising with hyperlocal newspapers because these papers publish specific news about their community and the local events in that community.

By association, your small business ad can find its way into the hands of the very consumer you need to reach.

Hyperlocal newspapers market and distribute their papers in a different way, which enables them to reach the audience you most need to connect with. As an added plus, the ad rates in those hyperlocal papers run on the cheaper side.

Small community newspapers are growing, while their larger counterparts are struggling to maintain readership.

Another thing to consider is if the hyperlocal paper has a local website, then that may also offer you a viable spot for some online advertising.

Is it worth it?

For many small businesses that sell to consumers, the answer is – Yes. It is as long as you think of your local newspaper as being a local community or suburban newspaper and not a major-metro newspaper.

In your local community paper, the ad rates are lower, and the staff is motivated to place your marketing message with more of a thought to where it would be of most benefit rather than just where they had space to fill.

Taking this into account, your small business advertising dollars can go a long way to helping your business succeed if you use not just the right ad, but if you place that ad in a local community paper where it has the best chance of getting into the hands of the specific consumer you are most wanting to reach.

What Is Print Media Advertising?

woman reading brochure print media

Print Media is one of the oldest forms of communication. In a nutshell, print media advertising in Kansas City is any media that appears in print form as opposed to voice/broadcast, video, or other digital means. This form of media includes weeklies, posters, newspapers, magazines, banners, billboards, and anything that is printed on paper or another surface. When people talk about print media, they are typically talking about magazines or newspapers.

what is print media advertising

The reason most people think about magazines or newspaper when considering print media advertising in Kansas City is that magazines and newspapers dominate traditional print media are the go-to places for small businesses to advertise. Newspaper and magazines are also top of mind for advertising because they make a longer impact on the minds of the reader. Typically, they are more trusted than digital advertising because the content in a newspaper or magazine tends to have more in-depth reporting and accurate analysis.

History of Print Media

Print media has contributed to the information and transfer of knowledge of humanity over the years. Even after the popularity and rise of digital media, print media is not dead.

IN the past, people used to write printed material by hand. This was a time-consuming process, so the flow of information was limited to the manpower a publisher could hire. In 131 BCE, the Romans would produce a daily ‘paper’ to inform citizens of the crucial issues. Once publishers started having access to the printing press, mass distribution because possible. While regular publishing started out as a means to distribute news, over the years, print media has evolved to include gossip, educational content, entertainment, and more.

Types of Print Media

Here are the most popular types of print media

  • Newspapers
  • Magazines
  • Direct Mail
    • Letters, postcards and other mail items
  • Outdoor Advertising
    • Banners on bridges
    • Billboards
  • Brochures
    • Where advertisers create colorful brochures and tell a story about their brand
  • Posters and flyers
    • Where local companies use low-cost posters and flyers to let customers know about a business, product, or event.
  • Yellow Pages
  • Business Cards

woman reading brochure print media

Pros and Cons of Print Media

Newspaper Advertising Pros and Cons

what is print media advertising

Advantages of newspaper advertising include targeted advertising to a geographic segment. Smaller businesses can use newspaper advertising as an affordable way to communicate with a local audience. It also builds credibility for your audience as they trust the advertisers in the newspaper.

Cons of newspaper advertising include poor creative copy and short shelf life of just a day or at most a week. The best way to get around this drawback is to hire a freelancer to make a fantastic ad for you that will capture the reader’s attention.

When you are choosing to advertise in a newspaper you should consider these three criteria:

  • Distribution
  • Size
  • Audience

Paying attention to these things will ensure that you get the most ROI for your ad spending budget.

Magazine Advertising Pros and Cons

what is print media advertising

Pros of magazine advertising include advertising to a highly engaged audience with a specific interest. Most people who buy magazines purchase the magazine because they are interested in the topic that the magazine covers. If you are a gardening tool company, you have the option to advertise in gardening specific magazines. If you are a fashion retailer advertising in Glamour can make a positive impression on people who care about fashion and clothing. Another pro is that magazines tend to stay in people’s homes for a long time. There is a longer shelf life in a magazine for your ad than newspaper or digital advertising.

The main con of magazine advertising is the long lead times as it can impact the effectiveness of our ad if you are looking for instant results.

Print Media Advertising vs. Digital Media Advertising

The biggest strength of print advertising in relation to digital advertising is tangibility. Not only that, but print advertising offers a long-lasting message and high credibility.

The biggest strength of digital media advertising is that it offers real-time engagement and lower cost per impression.

Overall, newspapers and magazines are tangible items that sit on a table at a coffee shop or on a shelf at home or business. These physical items attract attention and stick around for a longer time.

If you are considering print media advertising in Kansas City to grow your business, contact us today to explore the options you have to reach a local audience.

How To Use Print Ads To Build Awareness

print advertising in kansis city

If you buy into the “print is dead” idea, how well the medium has held on might surprise you. Though businesses give digital marketing priority, it is not the only effective strategy. You can use print in combination with digital marketing. Print advertising in Kansas City is still going strong.

Print advertising in Kansas City

Because of its reputation as out-dated, many business owners and marketers are overlooking the power of print advertising in Kansas City. Print media has been a staple of advertising for hundreds of years. It has remained relevant throughout the rise or radio, television, and even the internet. And it will continue to be relevant because it can do things other media cannot.

Uses of Print Ads

print advertising in kansas city

Directly Talking to Your Audience

With print advertising, you can go where your audience already invests it’s time. If you have narrowed down your target audience, you can use publications unique to that market segment. This is an excellent way of getting the best bang for your buck, especially if you have a small budget. Do not use publications that target a large swathe of people. Only utilize print publications that appeal to your specific audience.

Talking about the Details

Print ads are a great way to talk about the details of your product or service. Explain how your solution is the answer to your customer’s problems. It is an excellent opportunity to have more sustained attention from your audience. Use the space to get their attention with the graphics, layout, and the words you use. If it works, they are one step closer to purchasing your product or service.

print advertising in kansas

Tipping the Scales towards Action

Print advertising can build a desire for your product or service in your target audience. It can tip the scales towards action and lead your audience further into the sales funnel. Whether you are trying to raise brand awareness or sell a product or service, the print ad is a great opening act for the rest of your campaign.

Capitalizing on Existing Markets

Despite the salience of the internet, print publications still hold a lot of value. Advertising in respected publications can show your target audience that you are a trustworthy brand. You can tap into the publication’s market and gain legitimacy because of where you advertised.

Which publication you choose depends on where your target audience prefers to get their information. If your product or service is for scientists, a science magazine would be a great choice. If your product or service is for children, a parenting magazine might be an option. Though putting an ad for a hiking bag in a tech magazine might get you some sales, it is likely not a great return on your advertising investment. Not all people interested in technology are interested in hiking. But the same ad in an ecotourism magazine might perform much better.

Attention Grabbing

The digital landscape can get easily crowded and overwhelming. Many people ignore the ads on their screens out of habit. There are also browser extensions and tools designed to block ads on digital platforms. Depending on how the ad is being blocked, you might be paying for an ad that the potential customer can’t even see!

Print media advertising is less invasive, so it might not get ignored out of habit. Print ads must be handled before they can be thrown out, so you did have an impact on your audience. They likely skimmed it first and now have knowledge about your product or service. This seed can prove itself useful when your potential customer needs it.

Another benefit of print ads is their novelty. So many people focus on digital advertising that those that use print ads can stand out.

man reading newspaper in kansas

Capitalizing on how the brain works

There is a fundamental difference in how the brain processes print media advertising to digital advertising. The experience is entirely different as there is a physical quality to print ads that digital media can’t compare with. Research suggests that touching print ads elicits stronger emotional processing than digital ads. Stronger emotions mean it becomes a more salient part of our memory.

This creates more brand awareness and more associations in people’s memories with your brand. And because they personally handled your ad, it has a more personal effect than seeing it on a screen. This can lead to nudging your audience down the sales funnel and towards action.

We have already talked about how a good design can create brand awareness and grab attention. But the strategy you use in your ad campaign can also make a difference. People are naturally resistant to pushy sales tactics. Your readers will not respond to having your product or service shoved down their throat. A popular alternative is “storytelling” where the approach is to tell a story that your reader can connect with. This method reaches further into the hearts and minds of your audience than brute force sales tactics.

Using Print in Ad Campaigns

 

Digital marketing has not replaced all other forms of advertising. It has only created another tool in the marketer’s toolbox. So the idea that print is no longer relevant ignores the unique effects print media advertising can have on your audience. Unlike in the past, print ads might not be the majority of your ad campaign. But they should still part of any good marketing campaign. With planning and creativity, print ads can add quite a punch to any campaign.

Looking for print media advertising in Kansas City? Give us a call or email, and we can help plan a great advertising campaign targeted for your business. How have you used print media advertising in your marketing campaigns? What is your opinion on print media advertising? Tell us your story in the comments!

1 2