10 Ways That Print Advertising Can Help You Reach a Broader Audience

Rolled up print ads

There are many ways that print advertising can help you reach a broader audience when advertising your small business. You can distribute a printed document in many different settings, such as your doctor’s office, at school, on the street, and inside businesses. The audience is usually targeted depending on where the advertisement is placed. Most notably, print ads have a more personal appeal than digital campaigns because they are not easily ignored on social media. Below are just some of the many ways that print technology can increase your reach.

 

1.) Know Your Audience

The first step to maximizing the effectiveness of your print advertising is to have a clear idea of who your target audience is. The demographics of your intended audience should be determined prior to choosing a print media. Knowing who you are advertising your small business to will help you determine a proper message and design that will effectively communicate with them.

 

2.) Keep It Short

In most print ads, the information has to be able to fit within a small space. You will want to make sure that you keep it short and simple so that you do not lose your audience’s attention. When coming up with content for your print ad, you want to be sure that your title is impactful and catchy so that it draws the attention of the reader. However, it should still give a clear message about what is being advertised.

 

3.) Be Original

When you are putting together your ad, you should place yourself in the audience’s shoes. You want to be sure that your message is personal and will resonate with them so that they take action. The message needs to be clear and exciting, so it will get across quickly. It can also be encouraging if it feels genuine. You also want to make sure that you are telling a story about the product or service rather than simply telling a list of benefits or features about the item.

 

4.) Include a Call to Action

Many businesses try to sell without showing any sort of call to action button or link. This is a way to get customers’ attention, but it can be off-putting for the customer if he does not understand what to do next. However, with print advertising, you can place a call to action in the ad that directs your audience more clearly on what they should do next. You can also include a QR code or link at the end of your ad to direct people directly to your website.

 

5.) Make Print Ads to Be Interactive

Print ads have been around for a very long time, so there are many ways that print technology has continued to adapt over the years. Print ads now have the ability to include interactive features. Interactive print ads mean that your ad will not only be appealing because of its design but will also include valuable information. For example, you can add a barcode or QR code that will direct your readers directly to a web page with more detailed information. This is a great tool to use and makes an ad much more appealing.

 

6.) Use Social Media

The old adage that says “people won’t respond to a direct mail letter unless it is hand-delivered” does not apply to today’s world. With digital advertising, there are various ways in which you can create a direct connection with your audience. Social media is a great place to start. Add your print ads through social media channels such as Facebook and Twitter because people are more likely to see them there. Also, you can use Facebook’s ad platform to manage and review your ads.

Thumbs up social media icons

 

7.) Keep The Branding Consistent

When creating your print ads, you want to be sure that your branding is consistent. This will help keep your brand identity across media platforms. Consistency will give a level of professionalism to your ads and keep them from looking cheap or unprofessional. If you are aiming for a more fun, lighthearted feel, you can still use consistency in the font or colors of the ad to maintain your brand’s identity.

 

8.) Break The Pattern

You will want to make sure that your message is straight to the point. Be sure that your title, copy, and design are clear and concise, so people can easily understand what is being advertised. The phrases you use in your advertisement should also be simple and catchy. You can also include a call to action at the end of your ad to get people interested in making a purchase from you.

 

9.) Align With A Single Message

You will want to consider who your target audience is before you decide which type of ad to create. When you have a clear idea of your audience, you can determine what type of ad to use. You should stay true to the point and keep things simple so that your advertisement does not lose its momentum. You should also try to stick with a single message for your entire campaign so that it is consistent and focused. If a new design is released, then you do not want it distracting from the message you are trying to express.

 

10.) Use Augmented Reality

In recent years, augmented reality (AR) has become more common in print ads. The AR experience puts the ad into your daily environment so that you can see the product or service in your actual space. This adds a level of interactivity to the entire campaign and makes it much more fun and appealing to your audience. AR is becoming a great way to attract attention by introducing new technology that keeps people interested in what you have to offer.

 

Wrap Up

Print advertising can be a great method of advertising your small business, but it is important that you are using the most effective methods. Print ads are not as effective as they used to be due to the rise of digital media, so you have to consider how print and digital can reinforce each other in your campaigns. Your print ad should be straight to the point and engaging so that it gives both a lighthearted tone and a more professional feel.

Need help? Contact us here at Coffee News today and we would love to help you with your ad campaign! 

The 13 Most Beneficial Types of Print Advertising for Small Businesses

Print ads stacked together

Each type of print advertising can be a different kind of investment. A good advertisement that is well-designed, however, will give you more than just one return on your investment. It can make your business a lot more successful as well as help you gain exposure to new customers, who are likely to be interested in the product or service you offer.

Take, for instance, a print media advertising campaign. The main goal of newspaper and magazine advertisements is to build brand awareness and deliver a message in as short a time as possible. The key to online and print media advertising is, therefore, to create an ad that sticks out and is easily understood by your target audience, who are prospective customers.

Here are some of the best types of a print advertisement that you can consider having for your small business advertising:

 

1.) Stickers

These are great for identifying your vehicle or business premises. Using custom stickers can also be a great way to promote your brand and even give you an added advantage of extra visibility. Stickers are easily accessible, easy to use, and they can be custom-designed according to your requirements. A lot of businesses use stickers as a unique way to promote your brand and get noticed in the local community.

 

2.) Posters

An effective way to promote a product, service, or event, posters are one of the most popular types of print advertisement around. They can be put up on walls, in your shop, or even distributed on a large scale to target your audience directly. A well-designed poster can be displayed in public places, allowing you to increase your business visibility and further attract new customers.

 

3.) Leaflets & Brochures

Forming an essential part of your direct mail marketing campaign, brochures and leaflets are used by businesses everywhere to offer information about products or services and promote a brand. These publications are usually passed out at trade shows and other events where they can be distributed to prospective customers. Brochures and leaflets are also a great way to gather business leads, which can be further used for sales follow-up.

 

4.) Business Cards

These are small and cheap but very effective in building a relationship with your prospective customers. You can also write information about your business and call to action (CTA) in these cards. The additional space helps you make an impression when handing out these cards over the counter or at the store entrance. There are many things that you can do with your business cards, like getting them printed on recycled paper, adding other elements such as QR codes, etc.

 

5.) Letterheads

Another inexpensive way to promote your brand and get noticed in the market, a letterhead is an important part of your business’s identity. They are available in different sizes and can also be used to include information about your company’s services or products. With letterheads, you can also include promotional offers and discounts that are different from your other marketing campaigns. These are a great way to capture prospective clients on the go.

 

6.) Stamps

A stamp on a letter is a great way to attract attention as it has the potential to be seen by thousands of people at every given moment. Stamps can be used for small business advertising, which will help your business make an impact on your target market. The cost of using these advertisement vehicles might be quite high, but the returns are going to be equally good in the future.

 

7.) Electronic mailing lists

A lot of websites and businesses use this vehicle to send out information related to their service or products either on a regular basis or only when they have something important to announce. You can also market your business through email broadcasting. For example, you can ask your customers to sign up for your electronic mailing list, which can be used to send out information about new products and services offered by your business.

 

8.) Bookmarks

Bookmarks are a great way to do your small business advertising. They are inexpensive and can be custom-made according to your requirement. You should let the people know more about your business through these bookmarks that should include all the necessary information such as an address, email, phone number, etc. People will be more likely to contact you if they find your business details in the bookmark itself.

 

9.) Calendars

Calendars are one of the most common yet useful and effective forms of the campaign. A lot of businesses use this vehicle to promote their brand, products, or service. The cost is not that high, and they can be printed in large quantities, allowing you to distribute them on a large scale and get noticed in the business community.

 

10.) Postcards

This is another advertising vehicle that you can use for your business promotion. These are also a great way to build your brand in the business community. You can select a design for your postcards either on your behalf or go for custom printing after you make the requisitions. These cards can be used by individuals to make direct contact with your business or sent out through a mailing list.

Color ads printing

 

11.) Slogans

Using slogans on billboards and posters in your office can get you noticed more easily as well as make a huge brand statement. Custom printed posters and banners can be used to not only let customers know about your business but also give them information about the products that you offer.

 

12.) Price Tags

Price tags are usually used by airlines and hotels to show the cost of the services offered, thereby providing additional information on the items that you have listed on your menu. Price tags can also be used by your business to let customers know about their prices and also about special offers and discounts.

 

13.) Business Coasters

A very effective way to promote a fresh product being offered at a new restaurant or café is by placing some coasters near the cash register or behind the bar. Although there’s no guarantee that you will sell the coasters, it’s a very smart way to let your customers know about your restaurant or café.

 

Conclusion

The list of print advertisements discussed above should give you a clear idea about which ones to use and which not. If you are having doubts about any of the vehicles, you can get in touch with us for advice. We would be happy to answer any questions you have or help you advertise your business. 

9 Reasons You Should Work with a Local Print Advertising Agency

Newspaper ads running through a printer

Some people are under the impression that print advertising is all but dead and nobody wants to look at a newspaper or magazine anymore. This idea couldn’t be further from the truth, as many people do still love print ads and are looking for more of them. There is always a keen interest in print advertising, whether it’s the general curiosity of wanting to know how it works or the genuine need for it. If a certain product or service interests you, print adverts are an important tool in advertising strategies to help you grow your business.

This post will go over four reasons you should consider working with a local print ad agency to help you get the most out of your business endeavors.

 

1.) Print Advertising Has the Most Creative Freedom

Many people who work with print ad agencies are those who are in need of a good creative person. If you are looking for someone to create an advertisement for you, there isn’t a better option than reaching out to somebody who specializes in print ads. A print ad agency can create the entire ad, whereas a company’s in-house graphic designer may not be qualified to do so.

By working with a local newspaper advertising agent, you can be sure that you are working with someone who is experienced and able to create successful ads. The people who work at these agencies know what works and what doesn’t because they have learned from experience. Most of the time, clients find local print ad agencies because they can offer a very competitive price point, which is why many companies in all sectors choose to work with them.

 

2.) Local Print Advertising Agencies Can Save You Money

Finding an agency that offers a good price is all about knowing how advertising works and how to get it done correctly. There are many ways you can save money when working with a local newspaper advertising agency, and the most important of these is knowing that your advertising campaign will be done right. Distrusted agencies have been known to create ads that look good but actually end up being a waste of time.

When you work with a local print ad agency, they have the expertise to create ads that help your brand grow. They will use all the tactics that are available to them and stay up-to-date with the latest trends in all things advertising. The agency is able to produce the best ad for you, increasing your chances of success.

 

3.) Local Print Advertising Is a Great Way to Reach Customers

If you are trying to sell items to the general public, then selling through print ads is an effective way to do so. Many people prefer print ads to online ads because they have a much more personal feeling. They can be read at leisure, and the content is meaningful enough to retain the user’s interest.

When it comes to reaching the people you are trying to reach, working with a local print ad agency is one of the best ways. Local print advertising agencies can help you gain traffic and add customers to your mailing list. This strategy can help you build your business through word-of-mouth advertising.

Local print ad agencies offer an important service in reaching your potential customers. If you are trying to sell something, you aren’t looking for the best price; you are looking for the best advertising. When you work with a local print ad agency, they are able to create ads that help you get the most out of your business.

 

4.) Local Print Ad Agencies Help Increase Traffic

Working with a local print ad agency is a great way to gain high amounts of traffic to your website, as there are many methods that can be used. Local print ad agencies are usually the best people to help you add a newsletter sign-up, which will automatically send updates about your products to interested parties.

Woman reading a newspaper

 

5.) Helps Increase Your Brand’s Exposure

Local print ads will help increase your brand’s exposure and overall presence in the community. If you are getting a lot of traffic to your site, this can help you find sales, as the more people who see your products, the more likely they will be to buy them. Local print ad agencies know how to help you draw in customers and keep them there.

 

6.) Local Print Ads Add to Your Customers’ Trust

By using local print ads, you are showing your customers that you are launching a large-scale marketing campaign. A local print ad agency will help give your business legitimacy, which is important in the long run. It helps create a good first impression with many potential customers, who will then trust your brand more. Any company that wants to increase its sales should think of local print ad agencies as an investment in their success.

 

7.) Local Print Ads Provide a Chance to Take Risks

When you work with a local print ad agency, they can help to create an effective online campaign that will keep the customer coming back. This is important because most customers will buy more than once if they feel like they have been treated well. Your business’s success is based on creating a good relationship with your customers, and local print ads are one of the best ways to do this.

 

8.) Helps Your Business to Gain Stability

Local print ad agencies are always looking to continue their relationships with many customers, so they know that they must offer a good return on investment. This is why they will use all the tactics available to them in order to reach new customers while also keeping their current ones happy.

 

9.) Helps Business Owners Gain More Knowledge

Working with a local print ad agency will help you gain more knowledge and increase your skills. All companies should spend time learning about the business of advertising because it can make the difference between success and failure.

 

Conclusion

Working with a local print ad agency is something that all small and big businesses can benefit from. Working with the right agency will give you the creative freedom you are looking for and help you save money. You can rely on an agency to deliver what you want, meaning that your business will experience success,

The Top 6 Most Effective Small Business Advertising Methods

A small business owner looking up the most effective small business advertising methods

Small businesses and startups often ask, “what is the most effective small business advertising strategy that can scale with a smaller budget?” It’s not easy to figure out the right way to spend your limited time and resources. It’s also difficult to know whether it’s better to invest at the top of the funnel or at the bottom. The best advice we can give for that is to take a full-funnel approach because this is more sustainable over the long run.

However, with that being said, there are some strategies out there that will just be out of reach for small business owners – advertising on TV is an obvious one. So here are 6 of the most viable and effective small business advertising strategies that we recommend for small businesses or startups. 

 

1.) Referral Networks

Referral networks are essential for businesses. These typically involve customer referrals, which are encouraged and promoted via rewards or discounts for each referral. Additionally, referral networks include b2b (business to business) referrals. Have you found yourself often telling customers, “we don’t offer/provide that here, but the business down the road does.” That’s an opportunity to get referrals in return!

Referral networks are even stronger in the white-collar professions. For example, a lawyer will refer someone to an accountant, then the accountant will refer that person to a broker. The only “risk” of referrals is that there is a “shared” reputation. You will be staking your professional reputation on the referrals you provide. So no matter what kind of company you have, ensure that your referral network all shares the same commitment to providing a quality experience as you do.

To wrap up on referral networks, also keep in mind that your competition doesn’t always have to be an enemy. If you happen to be too busy to take on some work, toss it their way. Oftentimes, they will return the favor. And besides, it can hurt your reputation to make a customer wait too long.

 

2.) Influencer Marketing

There is great value in being praised by a trustworthy and respected third party. There are two main benefits. The first benefit is that earned media and press articles will encourage people to place their trust in you. 

And the second benefit is that you can leverage these outlets’ existing audiences to spread your message even further. Bloggers and influencers can also help with this by sharing your company with their followers, thus giving you an important endorsement with a potentially enormous reach. You can also pull some creative (and affordable if done right) stunts to attract the attention of your target audience or the media.

 

3.) Content Marketing

Making interesting and relevant content for your target audience will help you get more leads. That’s because you’ll be able to capture their interest and build trust with them over time. You’ll also have a better conversion rate after building up your brand, handling customer queries, and giving them more reasons to choose you. 

Whether it be infographics, videos, articles, or eBooks, you should let the world know you can offer. Things you want to promote are your brand values, expertise, and what differentiates you from other brands. These will help potential customers make a decision and help those who are on the fence about your company “pull the trigger.” Excellent content will also be backlinked, featured, and shared around, thus making your domain authority even higher if you place the content on your website.

 

4.) Poster Advertisements

The majority of malls, public places, and supermarkets allow poster advertisements on their board space. This method can be hit-or-miss. The key is to give your poster enough visibility and include removable tabs that customers can collect in order to get a discount later on.

Also, set each location as a unique color. That way, you’ll know where the majority of your leads are coming from. For example, if a specific area is generating most of the leads, you can optimize your campaign to focus on that area more (cold calling, flyers, local media ads focused on those areas, etc.)

A stack of newspaper with glasses

5.) Value Additions

Value additions are strong selling points for products and services of all kinds. While they may seem remarkably similar to free appraisals or coupons, their goal is to boost customer satisfaction and create a wider gulf between the business and its competition.

Some common examples of value additions are:

  • Referral rewards
  • Guarantees
  • Point cards
  • Discounts for repeat customers

Value additions are important simply because they can be the deciding factor between your business and the other similar ones nearby. That preferred customer card or point card might be the difference between a sale or no sale, no customer, or a customer for life. It’s important to remember that you don’t need to promise the moon in order to provide value. You could also mention something that the customer doesn’t know about that adds value to your service or product. And be sure to highlight these value additions in your marketing materials.

 

6.) Print Marketing

Print marketing is an excellent way to augment all of your marketing methods, including digital marketing. Many companies today still rely greatly on print marketing, and it is still one the most effective small business advertising methods available.

The main benefits of print marketing include:

  1. Tangibility.
    Print marketing materials can be held in the hands, and qualities such as texture and paper weight play an important role psychologically in influencing purchasing decisions.

  2. Mobility.
    The messaging on your printed materials can be taken and exchanged almost anywhere, on the go.

  3. Improved targeting.
    Direct mail marketing can target at the geographical or demographical level.

  4. Print lasts.
    Unlike a web page that can be loaded and forgotten unless bookmarked and remembered, a piece of printed material can be more difficult to ignore.

  5. Print garners trust.
    Today, print is the most trusted type of ad, so if your business uses them, it will garner more credibility, which is important for a new business trying to make a name for itself. 

5 Ways That Print Advertising Can Help You Promote Your Brand

A woman drinking coffee while reading the newspaper

While marketing experts are usually good at print advertising, they may still not give it the credit it deserves since it isn’t as easy to track, and it can be more costly than other forms of Kansas City advertising.

But with that being said, advertising in magazines and newspapers can be an excellent way to tap into a local audience or a new market since you can hyper-target readers (based on geography and demographics).

And with the right preparations, you can easily measure your success too.

But first, let’s address the elephant in the room.

Why do Print Advertising?

While print marketing may not be on the rise, it is still far from “dead.”

Its popularity (or lack thereof) in modern culture doesn’t take away from the benefits that it provides.

For example, higher engagement compared to digital methods as well as a higher trust factor. These benefits are crucial for achieving the greatest impact with your Kansas City advertising.

Perhaps you’d like to test out print advertising in your organization. Read on to find out how.

1.) Reach Your Target Audience

Just like how various marketing campaigns will go after certain personas, publications have their own target audience/target readers as well.

There is lots of variation amongst readers across the different publications. So it’s your job to figure out which publication’s target audience best matches your own target audience’s personas and budgets.

Consider your customers’ location, interests, and demographics, and then you can imagine what sort of publications they might like reading.

Once you’ve found some promising publications, you can probably find a media kit on their websites or from their company reps. It’s often the case that you will be able to buy ads in a few different issues for your preferred publication at a lower rate per ad.

2.) Coupons Motivate Purchases (Printed Ones Work Best)

We can define value differently, such as teaching consumers about your service or product or offering them discounts. To be more specific, retail establishments may benefit by putting coupons in their printed ads.

According to a study from the RetailMeNot and The Omnibus Company, 96% of Americans have used coupons, and this statistic isn’t limited to certain age groups, locations, or gender.

The best thing is that coupons provide something tangible. It motivates customers to take the initiative. According to research done by Valassis, 91% of consumers like using paper coupons most.

And when we look at the 2018 Inmar Shopper Behavior Study, 83% of people who responded in the survey indicated that the presence of coupons helped influence their buying decisions, such as pushing them towards a certain brand or making them buy more than they intended, or pushing them to make a purchase sooner than they originally planned.

The bottom line is that if a customer sees your print ad and believes they will get a good deal, they will be very likely to respond positively to your ad.

A woman uses coupons at a grocery store while she shops

3.) Make Your Ad Short, Sweet, and to the Point

When you pay so much money for that spot in a print publication, you may feel compelled to fill that space with as much information as possible.

But you must resist that desire!

To use a print ad effectively, you should just include one very specific purpose for your ad, and this can be communicated with some brief text and a single image.

What purpose would be so important as to fill this crucial space? It could be creating brand awareness, engaging with a new segment of your target audience, or launching a new product or service.

No matter what purpose it may serve, the ad should be short, sweet, and memorable.

4.) Keep It Simple and Clean

In addition to sticking with one purpose for your ad, make the design of your ad as simple as possible. Utilize white space where it makes sense, choose appropriate colors (learn about color psychology), and use a clear and bold font.

Think of the old adage “show, don’t tell.” This adage is especially true for printed ads since most people will only glance at ads very quickly before moving on to the next one.

Since this is the case, it’s useful to include visual metaphors, consider the 5 senses and make your ad appeal to them, and fall back on other visual trademarks of your brand, like your logo and colors.

It’s also a good idea to include a focal point, like your product, an animal, or person (people work great), to draw people’s eyes to.

Regardless of how you prefer to do things, each element of your print ad should tie back to its core message. 

5.) Combine Print With Digital

There’s no reason not to use other marketing channels.

In fact, print advertising and digital marketing are not competing or opposing methodologies. They can work hand in hand together. For example, you might want to create a bunch of new banner ads to launch on the publication’s website in conjunction with buying a print ad.

Another option is increasing your social media spending during your print media launch as part of a larger marketing campaign. Regardless of the channels that you use, your branding must stay consistent. That means using the same color palette, same logo, etc.

Also, incorporating your digital marketing methods into your print ads is a great way to drive consumer actions. For example, your print ad should always include a link to your website. It could also include a QR code (for smartphone users) that can take them to your website or product offering.

Other options could be doing a social media hashtag campaign or requesting consumers to give their response or feedback to the ad on social media. Good social media websites for this are Snapchat, Instagram, and Twitter.

Conclusion

Businesses should not ignore print advertising as a way to advertise. Ignoring it could mean missing out on lots of potential business. The bottom line is that print is still relevant in today’s world, and it can improve the overall effectiveness of your marketing endeavors.

Are you wondering how you should do Kansas City advertising? Get in touch with us today, and we’d be glad to help answer your questions.

7 Effective Ways to Boost the Advertising for Your Small Business

A small business talks about advertising strategies

If you’re looking to generate more income for your small business, then you should look no farther than marketing. Larger companies and multi-million dollar corporations like Wal-Mart, Starbucks, Target, etc. spend millions of dollars each year just on marketing. This marketing allows them to understand their demographic, understand how much their target demographic is willing to spend, and what exactly it is that they want.

So, the question stands: how can you, as a small business owner, improve advertising your small business and your brand in a way that can rival the big league players? It’s not exactly easy – or cheap – to have a whole marketing department at your disposal as a small business owner. Here are nine tips to help you get your foot in the door:

1.) Know your audience.

Big corporations get the inside scoop from their target demographic from doing things like surveys, watching trends, gauging what gets the most attention on social media, and so on. There’s no reason why you, as a small business owner, can’t do the same. Keep an eye on trends. Does your audience want more organic products instead of more manufactured products? What kind of clothing trends are popular right now?

Ask your customers. See what they like. The more you can cater to your clientele, the more business you’ll be able to generate. After all, if you’re able to keep the customers satisfied that you already have, then they’ll be more willing to bring others to your door.

2.) Interview customers.

This ties in heavily with knowing your audience, but interviewing your customers can really turn out to be one of the best ways for advertising your small business. Take surveys on what was the most eye-catching thing to your current clientele. What slogans, or advertisements, or products are they most enraptured by? What makes them want to be a repeat customer?

Finding out this information can be key to spreading your influence farther than you may have thought possible. 

3.) Have a website. 

This one seems like a no-brainer, but in this information age, having a website is more important now than ever before. If you don’t have a good website, it’ll be even harder to advertise your small business than you thought possible.

In today’s Internet-driven world, the first thing that people are likely to do once finding out about your business or product is Google it. They will want to see your hours, your product information, your customer reviews, any other products you may have – and that’s even before taking a step in your doors or ordering a product for themselves.

Having a solid, eye-catching, up-to-date website is more important now than ever before, when word of mouth advertising is more like sharing a post on Facebook than actually picking up the phone to call someone. Making sure that you have full control of your online presence is vital when trying to reach customers, and may even be able to increase your reach beyond the local.

4.) Have a social media platform.

Having a social media platform, especially in today’s climate, is one of the best promotional tools available. Twitter, Instagram, Facebook, and even TikTok now are incredible ways to get both you and your small business out there into the public eye. 

Creating beautiful advertisements and insightful posts that your followers can share can provide a big boost in sales to you and your small business. Or, you could create something silly and memorable that falls in line with more current trends.

In fact, some of the most popular TikTok accounts are brand accounts. The Duolingo and Scrub Daddy accounts both take popular TikTok trends and bend them to work in their brand’s favor. One thing is for sure: no one who goes to their TikTok accounts will forget what they saw. It may be unconventional, but it definitely works!

A personal scrolling through social media on their phone

5.) Turn to print advertising

It might seem a little too conventional when you first think about it, but in reality, newspaper advertising is still an effective way to get your name and brand out there. When so many ads pop up on our phones, computers, and TVs, we always find a way to fast forward through, or close them out, as quickly as possible. With print media, it is more intentional, and grabs the reader’s attention. When looking at advertising your small business, check out our website for information!

6.) Have a great customer service team.

No matter how many advancements in technology you may make, or how many rewards or promotions you may offer, there’s nothing that can beat just simple, good customer service. Good customer service can make or break a brand or business. As your business continues to grow, make sure that all of your staff is trained well and is able to answer most general questions about your business.

However, even more important than knowledge is good communication skills. Sometimes, the most memorable part of visiting a local business is the incredible and knowledgeable staff that work there. Good communication builds relationships, and relationships can build returning clientele.

7.) Do your research.

If you don’t know who you’re competing against, what kinds of similar products are out there, or how much your competitors are charging, there isn’t a lot of hope to be competitive in this market. Make sure that not only are you paying attention to what your customers want, but look around at the competition, too. What are they selling? How are they marketing it? What is their customer service like? Do they have loyalty programs? Are your prices fair for the market that we’re in compared to theirs? 

You always want to make sure that you aren’t undervaluing your services or your products, but charging too much can also be detrimental. Be sure not to drive away your business due to your high prices, because you haven’t been up to date with the market. It’s also important to note that while you don’t have to do everything that your competitor does, knowing that your products or services are as easily – if not more easily – accessible can make for a better experience. 

The 7 Advantages Print Advertising Has for Your Business

A young woman reading a newspaper

What is the Definition of Print Media?

Print media refers to any print publication that is distributed for the purpose of mass communication. Anything physically printed on paper falls under print media, which includes newspapers and magazines, pamphlets and flyers, and anything else printed on paper and other materials. 

For ages, print media has been the most effective form of advertising. The primary reason for this is that print media is one of the most trusted modes of communication and one of the cheapest methods to reach many people quickly. 

While digital advertising is excellent when carefully targeted to the right demographic, we’ve learned to filter out specific digital adverts. According to the advertising experts in Kansas City, MO “Our capacity to disregard print advertisements does not come as effortlessly to us. When you have someone’s undivided attention, capitalize on it by promoting your business with a unique print advertising that connects with readers and enhances brand memory.”

 

Here are the 7 biggest business advantages of print media:

 1.) Loyal Followers

 
Magazines and brochures may remain in circulation for a more extended amount of time, and newspapers are a superb location to promote if you’re looking for local clients in particular. “Many individuals may visit your website, but if your company is in Kansas and your visitor is in New York, it won’t help you much,” says experts in advertising in Kansas City, MO.  Print media may make it simpler to target a particular audience over time.

Newspaper subscribers make a conscious effort to read it. When they scroll through the pages, these readers are more focused on your content since they are not distracted by anything else. Your title conveys a possible value to the audience while also retaining the readers’ attention, extending your reach. People who read offline have longer attention spans. Print advertising may be viewed at one glance and does not need scrolling.

2.) Longevity

 
More people will see your print ad in a newspaper shared around from reader to reader. Newspapers are often exhibited for long periods at workplaces, shops, and other public areas. In such cases, you may finally reach a larger audience. 

3.) Combine Media for Maximum Impact


Because of print’s enduring impact, print advertising exudes strength and stability. People see print advertisements as more trustworthy than those in digital media, which appear to be ephemeral. Print media advertising seems more opulent and, in some ways, more credible than internet marketing. This impression may change when younger users, who are used to seeing internet advertisements, become the majority of customers. This suggests you should examine where your target audience consumes material. Print media is still likely to be patronized, and it should be included in your marketing mix alongside digital advertising.

4.) Choose Where and When 

It’s critical to know where your clients look in print — that’s where the real estate is. It might be a newspaper, a neighborhood publication, a bulletin board, a local magazine, or anything else. When you post a physical advert, you have the option of where your ad will appear.

Understanding the benefits of print media in this digital era is one thing. Another thing to consider is what your rivals are doing with print media. They may not feel that targeting prospects using “conventional” approaches is worthwhile. This is where astute businesses thrive: those who understand how to convert prospects into consumers using well-known advertising techniques will come out on top. 

5.) Best in Local Targeting 

 
It is ideal for sharing your message or advertising your brand if you are a local business or group. To raise awareness among the local population, you may simply distribute flyers in public places and publish your adverts in local publications.

6.) A Budget-Friendly Option


Advertisers of all sizes, regardless of budget, may find that print advertising is a viable alternative to the usual media such as television and radio. Of course, advertising of any form is not inexpensive, but even a small business can afford to advertise in the local paper, which is an excellent way to reach the bulk of its consumers. 

7.) Better ROI Than Digital Ads

 
Print material is very likely to be kept at home, re-read, and shared. Newspapers and magazines at doctor’s offices, libraries, and public areas have a lengthy shelf life, which boosts the visibility of your ad. Print advertising has a better chance of sticking than digital ones, which go away quickly. 

A stack of newspapers

Combine Print and Digital for Maximum Impact

 

Look at the last paragraph of every newspaper ad, and you’re likely to notice a link to a website with further information or a special deal. This is because print is incredibly excellent at directing readers to where you want them to go. Every advertising medium has advantages and disadvantages. For most amazing results, your marketing plan should be integrated, using many forms of media, each reinforcing distinct versions of your message.

TV commercials have provided twice as many results when combined with print ads as when combined with merely web ads. As a result, using all three simultaneously is more advantageous. A multimedia strategy not only allows you to reach consumers who prefer one medium over another, but it also raises awareness and, in the long term, increases and maintains brand loyalty.

Creating a fantastic collection of printed products and magazines does not require abandoning your internet marketing efforts. On the contrary, in fact. Integrating your digital and print marketing efforts strengthens, increases the importance of, and increases the resilience of your marketing campaign. That is why you should really use the most dependable companies advertising in Kansas City, MO.

Here are three ideas for making your print media items more interactive:

1.) Social Networking Sites


Include your social media symbols and tags in your printed materials to carry the discussion online. Online, provide compelling material that supports your written message.

2.) Infographics 

 
Statistics and graphs might be tedious, but by arranging them as infographics, you can reach your target audience in a visually attractive and memorable manner. Include a digital copy of your infographics online so that your clients and prospects may share them.

 3.) QR Codes 

 
Using QR codes is a terrific way to direct your target market to a webpage or website where they can learn more about your product or service. QR codes are simple to use and may be tailored to your specific requirements and corporate logo.

The Top 7 Reasons It Makes Sense to Invest in Print Marketing

A young businessman reading a newspaper outdoors

How can print marketing help you break through the communication gap between you and your prospects? 

 

In today’s digital era, it’s simple for your target market to become overwhelmed with online adverts and email marketing, especially given that Facebook now has over 2 billion monthly users, Instagram 1 billion, and Twitter 300 million.

In an age where it’s simple to create a Facebook page or an Instagram account and begin marketing your business for free, it’s tempting to believe that print marketing is extinct. But the wise business owner and marketer hasn’t given up on print marketing. Print is still a potent marketing medium with an outstanding result when paired with digital and social media marketing.

Here are the top 7 reasons why print media releases should remain an essential element of any marketing strategy.

 

Print advertising has a long lifespan. 

Your company’s adverts in printed media may help you reach your target market if they are designed and placed correctly. Using demographic data, you can strategically deploy your brand in the right place at the right time, in front of the right audience. When someone leaves a magazine on their counter or office table, your advertisement will remain until the magazine is recycled—or handed on to someone else. It’s a physical product that stays in a person’s house or office for a long time, leaves countless imprints, and has an audience reach that lasts weeks, months, and even years.

 

Print ads are easier to remember than digital ads.

The Internet may be perplexing at times. On any given page, there might be hundreds of hyperlinks, adverts, and options vying for your attention. In a magazine or newspaper, there are still interruptions. However, they are usually fewer, and you physically move past advertisements while you interact with the information. While the digital text is scanned, reading on paper is slower and more deliberate. Reading improves comprehension and retention rates, which could mean that conventional print media advertisements done by Kansas City advertising companies are more likely to leave a lasting memory for businesses. 

According to neuroscientists, that might explain why people are more likely to remember your brand after seeing it in a paper ad than in a digital ad. This is because viewing them exudes deep emotions, which is necessary for memory and brand connections.

 

Print marketing helps to strengthen a company’s brand.

Print marketing by Kansas City advertising companies may help you stand out and attract attention. After all, so much of today’s online material goes unnoticed. Consider how many marketing emails you do not open and how many advertisements you do not click. We are bombarded with too much digital information, to the point that we have become numb to it. And it could be harder for businesses and brands to stand out and be recognized. But, you may avoid these digital blind spots by using print marketing. 

Print marketing can assist your brand by making people notice it in a more meaningful and intimate manner. It can cut through all internet noise into the calm area of a person’s life and capture their attention. Marketers realize the value of having a well-known brand. Printed publications and other branded items are excellent ways to achieve this. It allows you to combine the visual elements of color, image, and script that help in brand recognition.

 

Some folks are still without internet access.

Your target audience could not even be online, depending on their demography. Don’t forget about individuals who don’t have access to the Internet or are hesitant to conduct business online. Print marketing is the most effective approach to contact them. Consumers still respond to direct mail, generating sales via coupons, postcards, and special offers. 

A clever direct mail campaign delivers a greater return on investment than e-mail marketing or digital advertisements. In reality, direct mail is a terrific approach to connect with people from all walks of life, especially since it is the most reliable type of Kansas City advertising.

A newspaper with glasses and a cup of coffee

Print marketing has higher credibility than internet marketing.

When you see iconic magazines like Time and People or your favorite newspaper on the rack, it exudes an aura of credibility and prestige. It’s also convenient; you can lay aside the printed material and return to it at any time to continue reading. Print media needs “real estate,” which marketers understand. A published article left on the corner of a desk will remain there until it is picked up and checked the following day. 

Many people are concerned about the growth of cybercrime these days—phishing and virus frauds and more ambitious and sophisticated illegal online schemes. And a recent American poll found that people trust print ads more than any other sort of advertisement. Because they are more expensive, scammers are less likely to use print tactics. Picking up a leaflet or brochure does not pose an immediate risk because there are no potentially sketchy links to click or personal documents to upload. Furthermore, high-quality print indicates that the brand is a legitimate company.

 

Print is Tangible.

Physical objects include publications, brochures, posters, and other sorts of printed goods. These things might remain in workplaces or homes for months or even years after being bought or delivered. While many non-physical marketing products serve a particular goal, the advantages of print media go far beyond what most people realize. 

Print marketing appeals to people of all ages, not just Millennials. This is because print marketing, unlike email marketing, is tangible: you can touch and smell it. According to the study, this physical feature engages the brain, boosting the customer’s probability of remembering your ad’s content.

10 Helpful Design Tips to Help You Design Your Ad

A magazine laying open on a table featuring different print media.

With the trend in digital going big nowadays, local business advertising has shifted from print marketing to digital advertising. However, this does not mean that print marketing is not effective anymore. 

In fact, research showed that more than 80% of consumers have acted on the call to action of magazine ads. This is better than the 45% who have responded to online advertisements, primarily because of the saturated market in digital. 

So, if you’re still maximizing the powers of print advertising, here are some tips on how you can influence your consumers’ buying decisions.

1.) Maximize The Right Hand Side


Psychologically, readers prefer reading the right-hand side of the magazine more than the left one. Most individuals skip the content on the left. Therefore, it is a great strategy to place the majority of your call to action on the more effective side of the magazine. 

 

2.) Use the Correct Color Combinations

Mixing the correct colors is one of the best techniques to captivate your readers. You just have to know which ones provide the best contrasts. When looking at the color wheel, look for those that are found opposite each other since these are the ones that complement each other. 

Remember that using too many bright, bold, or loud colors on your print ad is a no-no. This is because your readers might miss the primary messages of your ad. These bold colors have a huge tendency to overpower some areas of your messaging. So, ensure that color accents are used wisely.

 

3.) Apply the ‘ABC Rule’ With Your Cover Designs

The first touchpoint of your magazine ads is the cover. There’s no point perfecting the inside content of your magazine if your customers don’t pick it up and read it. The more eye-catching your cover is, the higher the possibility of capturing your audience’s attention and making them delve deeper into the stories inside. 

To help you make your cover stand out, make sure to apply the ABC rule. This is a strategy used by expert designers when making the covers of the biggest magazines in the world. 

So, what is the ABC rule?

First, stick to one A-heading, which is also known as the magazine title. This should be the main focus of the passers-by. Although some local business advertising titles might not be familiar to people, it’s a great start to introduce the branding to their target market. 

Second, there should be a (B) subheading (which will be the primary call to action) coupled with smaller (C) sub-headings that will support your main claim. The ABC rule is proven to promote layout balance, and almost every big magazine brand applies this.

 

4.) Apply the Right Font

Use a maximum of three fonts in your content. Connecting to the ABC rule, each part should have its assigned font wherein the title has the biggest and boldest one to make it stand out.

Once you have decided which font to utilize, make sure to use it consistently. Do not have another set of fonts for your inside content. This will only ruin your branding, and the tone will be inconsistent. 

As a starter, you may use sans serif fonts for your primary headings. The body of the text, on the other hand, may use serif fonts. This contrast will have a unique distinction between your heading and paragraph, avoiding audience confusion when reading the content.

A woman works on a computer with different print designs pulled up.

5.) Print With High Resolution

Print ads are usually printed on high-quality paper. This means that photos should also have high resolutions to make them look good. To achieve that crystal clear image, the image should at least have 300 dots per inch.

 

6.) Improve the Digital Look With Infographics

It’s a known fact that people have a short attention span when reading. They don’t like blocks of text, so it is vital to keep them engaged with different content techniques. One thing that you can utilize in your digital look is infographics. 

Experimenting with infographics is a great way to immerse your readers in your message. Although text is involved, the different arrows, dividers, and shapes delve away from the boring look of text-heavy articles. This strategy works for commentary, finance, and sports magazines. 

You may also incorporate a couple of pie charts to demonstrate data, statistics, and even maps if geography is part of the content. 

 

7.) Understand Proper Logo Placement

Yes, it is a given that your logo will be included in the mix of your content. However, avoid making the mistake of shaping it as the most important element on the page. This will only deter your audience from seeing your call to action. 

 

8.) Ensure Proper Spacing

Even if you have a large space for your cover, you don’t have to use every corner of it. Balancing the available space is a critical move if you want your audience to fully understand what you are trying to convey. 

For simple adverts, you may maximize the use of basic elements to separate the leftover space from the pictures, colors, and lettering. It could also mean applying scenery and imagery to fill up the remaining spaces.

 

9.) Stick to a Single Theme

Consistency is key if you aim to retain the attention of your readers. Your theme should be included from cover to cover since this will be your hook and hallmark for your overall content. 

The best way to go about this is to introduce various key elements on the cover, which will then be carried over to the other pages of the magazine. 

 

10.) Highlight the Call to Action

One vital technique in designing an ad is to make your audience understand what you are trying to make them do. For example, are you selling a particular product or service, or do you just want them to be part of a local community? Whatever it is, do this by highlighting the call to action. 

Although digital has taken over the world of advertising, print will never go out of style. Apply these ten designing tips, and you’ll come up with the best ones in the market. 

Why Print Media Advertising Is Still Important In 2021

Close up of row of newspapers on news stand

That classic paper feel of advertising never gets old. In the age of social media and digital advertising, is there still room for print media advertising? Print media has a straightforward approach to advertising that cannot be replicated by email or social media marketing. Print advertising provides your customers a unique brand experience that sticks like glue.

With many brands spending most of their ad budget on digital marketing or online advertisements, is print advertising still worth your buck? Considering that there are many free and paid options to advertise or promote your business online, do you still have to spend on print ads?

While online advertising does have its strengths, like how you can easily measure the effectiveness of a campaign, print advertising has enormous advantages because it provides a lasting impact on a target audience. Thus, precision is a competitive advantage with print advertising, and there are many more reasons why it remains crucial and significant in 2021.

 

High Trust Ratings

Most consumers feel more confident buying from what is advertised on print ads than other advertising channels online.  In addition, businesses advertised in magazines and newspapers or on billboards have more credibility than emails or intrusive ads that pop up on your screen while you’re socializing or browsing online.  

There’s something about the newspapers and magazines that have been around for decades that gives products and services that extra credibility factor.

 

Brand Recall

Online advertising can be highly chaotic to a normal eye. There are countless options when you browse or shop online, and you would also be taken to multiple links or calls to action when you reach a squeeze page. It’s just a dynamic interaction when you encounter online advertisements.

There is so much distraction when you shop online, but you are led to just one call-to-action with print media advertising. It reduces confusion and overwhelm.  With the newspaper or magazine in your customer’s hand, you have more control when it comes to capturing and holding their attention for a longer time.

When you browse digital content, you tend to scan the content as quickly as possible. On the other hand, with reading print ads, you get to consume or digest content slowly, leading to long-lasting brand recall and increased sales or ROI. 

Physical or print advertisements can trigger or activate more parts of your brain compared to using online ads. Brand association and brand recall become easy this way.
 
Newspaper sitting on desk with glasses sitting on top of newspaper
 

Longer Shelf Life

When you create online ads like on Facebook, it stays on, and your target buyers would have that pop up on their screens depending on their browsing behavior. However, if people pause or stop using Facebook or Google for a while, you also lose your brand visibility.

With print advertisements or traditional advertising, the content has this longer shelf life or value as long as it’s up on the billboards or the newspapers and magazines are on your desk. 

The fact that it’s a physical and tangible product means it could generate countless impressions. It would most likely stay at your home or office table and could even be passed along to other potential customers. Thus, print advertising has an audience reach that compounds over time.
 

Long-Lasting Results

With digital ads, you get to see instant or quick results. On the flip side, print ads usually take some time before you get to see results because it’s being passed on from one user to another for an extended time.

This traditional print media advertising can be seen in publications that have become household names in an area or industry. Print advertising is worth it over the long haul because its value compounds over time and does not stop with the first person who gets a hold of it.

 

Unique User Engagement

It’s an entirely different mental space when you’re consuming print ads. You can read it over and over again, and the value doesn’t diminish a bit. In addition, magazines are very interest-based in that they target a particular audience with their content (so it’s not just trying to connect with everyone).

Magazines only attract a specific niche or audience and focus on that market. In this way, magazines attract subscribers who are already interested in what they have to offer. Print advertisements also appeal to this market because the magazine aligns everything to provide the best value to their audience.

The laser-beam targeting that print ads offer is exact: there is always value upfront, even before buying. That said, subscribers would most likely read the ads because everything in the magazine is consumable and adds value.

 

Rich Visual Landscape

Print ads are visually appealing. With print advertising, you get to season the entire newspaper or magazine with a visual storyline that people would love to consume in pieces or bit by bit for hours. Rather than just a one-liner, with print ads, you get to explore and weave your ads so that it interacts with your readers in every page alongside rich content.

 

Print Media Advertising is Ageless

As more brands take the online marketing approach, this is the best time to revive the old and integrate it with your marketing strategies. After all, the good old traditional advertising has not lost its touch – not one bit. 

It’s apparent that many email advertisements are ignored and dumped into the trash bin, making print media advertising the tangible option you need to invest in.

With print advertising, less is more. As today’s generation of consumers has minimal attention spans, print advertising is too hard to ignore or skip, unlike unsolicited ads that you get in your inboxes or intrusive ads on websites.

A mix of online technology and print advertising will help your brand visibility and engagement soar. Marketing campaigns today that you can see online are more fun and interactive, but people love content that they can feel and touch – and this is where print advertising does its magic with consumers. 

 

 

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