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Reasons Print Advertising Is Here to Stay

When you are starting a business or you want to expand your existing one, most people will tell you that digital media and pay-per-click advertising is the way to go. While there is significant growth in connecting with customers via their computers, tablets, and smartphones, there is still a need for print media advertising in Kansas City.

print media advertising in Kansas City

Print media advertising has proven to be successful in most markets and industries. Specifically, print media advertising in Kansas City has shown to have a positive RIO and impact on brand awareness among the businesses that use it. From newspapers to trade journals, to magazines, print advertising is here to stay and here are a few reasons why you need to integrate them into your marketing plan and campaigns.

Print Media Advertising is Credible

When your ad is written in black and white and comes in a tangible, physical form, your brand seems legitimate in the eyes of your consumer. In areas like Kansas City, consumers are more trusting of information in the printed form. Print Media is still the most desirable avenue for journalists, large consumer brands, business-to-business organizations, and scientists. Why? Because there is credibility in print.

The credibility is there because many publications have painstakingly created a reputable brand and only publish content that their readers will enjoy and trust. These publications know that when a customer trusts a publication, they trust the advertising in it.

When you are looking for print media advertising in Kansas City, it is in your best interests to advertise in a place that consumers trust. It will help to build your brand’s credibility by piggybacking off of theirs.

Print Media Advertising is Targeted

In advertising, it is all about delivering the right message to the right person at the right time. Print media can help your business do that.

There are highly targeted and specific publications for almost everything. If you sell bicycle tires, there is a print publication for you to reach that niche. A similar principle applies when you are selling industrial furnaces. There are trade publications for commercial builders that you can advertise in. These people are looking for your message and by utilizing print advertising, you can help them find you.

There is no better way to target industry professionals and niche hobbyists than through print advertising. The people who purchase these publications are motivated and engaged buyers. Getting your message in front of them is a sure-fire way to grown sales and brand recognition.

People Who Read Print Are Focused on Your Message

 

People are exposed to print media advertising in Kansas City are reading your message with focus. Many times, people who read magazines or newspapers are doing so intentionally. This is in stark contrast to people who are browsing on their phones and just want to skim through the content or are bound to get distracted by a notification. People are inundated with digital activity, so when your customer picks up a print publication, they are not distracted the never-ending barrage of digital ads.

Your customer is focused on the page in front of them and your advertisement. They are not clicking between tabs on their browser. Because of this focus, your target audience has their full attention on your message and is better able to resonate with your brand.

print-advertising-is-credible

Print Media Advertising Has Better Brand Recall

 

Science has proven that print media impacts our brain on a deeper level than digital advertising. Targeted print advertising has science on its side. A study done by Millward Brown revealed that “Physical materials produced more brain response connected with internal feelings, suggesting greater “internalization” of the ads.”

What does that mean for you?

It proves that print media stimulates sight, smell, sound, and touch, unlike digital advertisements. This multi-sensory experience triggers many areas of the brain. These multi-sensory experiences create emotions that help to create a memorable experience. With a memorable experience, comes better ad and brand recall.

While digital ads can also have sight and sound, it is proven that the brain struggles with processing the information because it takes a significant amount of energy to handle.

Print Advertising Has Longevity

Leaving behind communications in the physical form has existed since humanity started writing. Even through revolutionary new advertising mediums like television and radio, print advertising has continued. This steadfast medium of advertising will continue to be around, and it will only become more credible and targeted.

Not only is print media steadfast, but people also keep large publications around for longer. Many people use magazines and trade publications as resources and for reference and keep them around for a long time. There is something about throwing away a magazine that feels like you are throwing away information. The aversion to throwing away trade journals means your advertisement will be viewed six months or even a year later by your target customer. Adding print advertising into your marketing mix you will ensure that your brand and its message is evergreen.

print media advertising in Kansas City

There are many mediums for advertising in this day and age and that is a good thing. You are better able to reach your customer at the right time and place. When you utilize print media advertising in Kansas City you will gain credibility, target the right niche audience, achieve better brand recognition among your customers, and ensure that your message stays around for longer than a pay-per-click ad.

 

With all these advantages, it is easy to see why print media is not going anywhere anytime soon. Print media has many advantages and stellar longevity, and you need to make sure that you add it to your marketing mix to achieve the best results!

 

print media advertising kansas city

Top Local Advertising Ideas for Small Business

If you are a small business owner, you know that you have to expand your customer base to continue to grow. The best way to do that is to advertise to a local demographic. Since this is a targeting market, you need targeted local business advertising. You are probably looking for affordable ways to achieve your marketing goals. That is why we have compiled a list of the Top 10 local advertising ideas for Small Business so you can compete with the big companies on a small budget!

1. Claim Your Google ‘My Business Listing’

When your customers are ready to buy, they turn to Google. Google has created a listing specifically for small businesses to be found by local customers called ‘My Business Listing’ Utilizing this listing will help you rank on the front page and in the maps section for your niche. Your local business advertising doesn’t get more targeted than this. Google has made it simple to add your information to their platform, so make sure you claim your listing today!

2. Run a Referral Promotion

The most effective form of advertising is word-of-mouth! If you incentivize your customers to refer you to their friends and family, you will see that you generate a lot of business on a recurring basis. People trust personal recommendations, so use your current customers to advertise for you. Offer them a free gift with each referral or a dollar amount off their next purchase. Also, don’t be afraid to ask for the referral when you know your customer is happy!

3. Use Print Advertising

Print media isn’t dead. People still like to have something tangible to hold on to. That is why you should have your business cards and pamphlets ready for distribution where your customers are. Make sure you hand out business cards to each customer that walks through your doors or partner with other local businesses in the area to display your cards at checkout. You can also implement a direct mail campaign with time-sensitive coupons. This is a great way to create awareness for your business, and if your offer is a great one, people will pass it onto their friends.

4. Stay on Brand

Everyone loves swag! Branded items are a great way to keep your brand top of mind. Make sure that you get swag that is useful. Pens, USB sticks, t-shirts, reusable bags, and water bottles are excellent products for your local business advertising. Make sure that your logo is prominent on the items so that people associate your brand to the good feeling they get when using your product.

5. Make Use of the Local Newspaper

Your local newspaper is an excellent local business advertising option. Not only does it provide an excellent return on investment, but you can place your ad in specific sections for hyper-targeted advertising. You can also try pitching a story to your local paper to get your business name in the paper for free. Make sure your story has an angle that appeals to many people to have a better chance of getting your story picked up.

6. Partner with Local Radio

Radio Contests are wildly popular. If you have a physical location and partner with the right local radio station, you will find that your return on ad spend is well worth it. If you are running a radio contest, make sure that your prize is a substantial one. You should also make sure that your staff is ready to provide excellent customer service for those who phone in or come to your store in person.

7. Host an Exclusive Event

Hosting an exclusive event for people within your target market is a great way to build goodwill and brand recognition in the community. You can make almost anything an event as long as there is plenty of food and friendly people. Try partnering with other local businesses to keep your costs down and get more reach. Make sure that you plan your promotion at least a month in advance for maximum turn out. You can also provide branded swag or a gift to the first 50 people who attend.

8. Do a Local Give Away

People love free stuff and the excitement that comes with a chance of winning. Try partnering with local businesses who have a similar target market to do a giveaway. You can cross promote on all social channels to get the maximum amount of people to participate. Make sure that each business provides a great prize that people will want to have right away!

9. Localize Your Online Ads

Local business advertising online has never been easier. These days you can use online advertising to target people within 1 mile of your business that has traveled outside of the country recently. You can target people who are ready to buy and, in your store’s, geographical location. Make sure you couple localized ads with excellent ad copy to achieve maximum leads and foot traffic.

10. Advertise With Your Vehicle

If you have a fleet of company cars or use your own car for frequent client visits, you should consider wrapping your vehicle in your brand colors with your logo and contact information prominent. The best part about vehicles wraps is that the advertising is a one-time cost and continues to work overtime even when it is parked. If you aren’t ready for a vehicle wrap, you can try magnetic decals that are low cost and can come off at any time.

Now that you have 10 local business advertising ideas that you can implement today, your company will be better able to attract the right clientele in your local area.