11 Print Marketing Trends You Should Know Going Into the New Year

As we move into the New Year 2023, print marketing is going to look a whole lot different than it did in 2022. People are moving more toward digital marketing and relying less on print advertising. However, if you put your mind to it, you can still get some great print marketing ideas that will make the New Year an exciting and profitable time for your business. In this blog post, we’ve created a list of 11 Print marketing trends in Kansas City advertising that you should know going into the new year.

1. Use of Sustainable Paper

If you want to be on top of the print marketing trends, you will definitely want to incorporate sustainable paper into your designs. As we move toward the New Year, more people are becoming aware of the effect of paper on the environment. However, if you aren’t already using it, now is the time to start. A lot can be done with both recycled and sustainable paper these days. You can even get fancy by using paper made from 100% post-consumer recycled content.

2. Print Marketing Goes Mobile

You may already be aware of this one, but it’s still important to know that more and more consumers are likely to be on their mobile devices than their computers in 2023. So, if you want your print marketing to reach the masses and make a difference, you will definitely want to incorporate mobile marketing into your strategy. There is a lot you can do with this today that will help you make the most of print marketing going forward.

3. Using Special Finishing Options

You may or may not remember back a few years ago when there were only a handful of options for finishing prints. Now, you can get pretty much any accessories and finishes you need to give your prints that extra flair. In addition, you can use various finishes and special effects to help accent your print marketing designs. The new year is a great time to get started with this one!

4. Using Custom Photography

There are two different ways that you can use custom photography to help your print marketing efforts in 2023.

The first way is by using your own custom photos. Take pictures of your products and services and ensure that they are high-quality, professional photos that will grab the attention of potential customers.

You can also invest in hiring a professional photographer or purchase high-quality stock photography from one of the websites out there.

5. Personalization

Another trend that you may or may not have heard about recently is the ability to personalize your print marketing. Use it to your advantage! Many people will be looking for customized print marketing options; this is a great way to stand out from the crowd and impress potential customers.

However, you need to make sure you’re careful with this, as many people now use custom printing to scam businesses. So, make sure that you are smart about this one and that it works for your budget.

6. Targeted Direct Mail

If you have never experimented with direct mail before, maybe this is the year to start. You can use this method to target your customers and send them some personalized marketing material that they will love. In addition, it is a great way to get more bang for your buck in print marketing since you won’t be paying for production costs.

7. Enhance Your Marketing Materials with 3D Printing

3D printing is a relatively new technology, so there are still a lot of unknowns about it. However, if you want to get on top of the print marketing trends, this one will be worth your time. Many people use 3D printing to create custom marketing materials for their businesses, and the results have impressed consumers.

8. Retargeting

Do you have a blog or website? If so, you should promote it properly and ensure that people see your valuable posts. This is a great opportunity to get even more bang for your buck with print marketing and make your customers fall in love with your company all over again! Our Kansas City advertising will be able to help you with this.

9. Multivariate Testing

Multivariate testing is a great option if you want to get even more bang for your buck with print marketing. You will be able to send out the right amount of promotional materials and maximize your return on investment. You can also use this to make sure that you are making the best decisions when it comes to your new product development process.

10. Focus on Customer Loyalty

Since you will be using print marketing to help make a difference in the world, it’s only right that you focus on customer loyalty. If your customers are going to be loyal to your business, then make sure that you give them the best possible service and product options. It is a great way of turning customers into raving fans!

11. Preserve Your Own Creativity

As you start to see these trends emerge in print marketing, you may find that you want to do something a little different. If this is the case, make sure that you are following your own creative instincts. Just because a trend is becoming more popular doesn’t mean that it will work for you and your business. Do what works best for your company, and always have something new up your sleeve if you are trying to stay ahead of the competition.

Kansas City Advertising

There are many great ways to incorporate print marketing in Kansas City advertising when the new year hits. Just be sure that you are careful about any new techniques and make sure that they are budget-friendly as well. Be sure to take the time to do all of your research before you get started, but don’t worry – it’s important to be prepared for the future!

Coffee News plans to continue its weekly print publications into 2023. If you sign up with us, your ad will run for at least 26 consecutive weeks, and it will reach your desired target market. In addition, it will not be overlooked by larger ads run by bigger spenders since all of our ads are 3″ x 2.” You are also able to make small edits to your ad free of charge. Contact us for more info today!