How can print marketing help you break through the communication gap between you and your prospects?
In today’s digital era, it’s simple for your target market to become overwhelmed with online adverts and email marketing, especially given that Facebook now has over 2 billion monthly users, Instagram 1 billion, and Twitter 300 million.
In an age where it’s simple to create a Facebook page or an Instagram account and begin marketing your business for free, it’s tempting to believe that print marketing is extinct. But the wise business owner and marketer hasn’t given up on print marketing. Print is still a potent marketing medium with an outstanding result when paired with digital and social media marketing.
Here are the top 7 reasons why print media releases should remain an essential element of any marketing strategy.
Print advertising has a long lifespan.
Your company’s adverts in printed media may help you reach your target market if they are designed and placed correctly. Using demographic data, you can strategically deploy your brand in the right place at the right time, in front of the right audience. When someone leaves a magazine on their counter or office table, your advertisement will remain until the magazine is recycled—or handed on to someone else. It’s a physical product that stays in a person’s house or office for a long time, leaves countless imprints, and has an audience reach that lasts weeks, months, and even years.
Print ads are easier to remember than digital ads.
The Internet may be perplexing at times. On any given page, there might be hundreds of hyperlinks, adverts, and options vying for your attention. In a magazine or newspaper, there are still interruptions. However, they are usually fewer, and you physically move past advertisements while you interact with the information. While the digital text is scanned, reading on paper is slower and more deliberate. Reading improves comprehension and retention rates, which could mean that conventional print media advertisements done by Kansas City advertising companies are more likely to leave a lasting memory for businesses.
According to neuroscientists, that might explain why people are more likely to remember your brand after seeing it in a paper ad than in a digital ad. This is because viewing them exudes deep emotions, which is necessary for memory and brand connections.
Print marketing helps to strengthen a company’s brand.
Print marketing by Kansas City advertising companies may help you stand out and attract attention. After all, so much of today’s online material goes unnoticed. Consider how many marketing emails you do not open and how many advertisements you do not click. We are bombarded with too much digital information, to the point that we have become numb to it. And it could be harder for businesses and brands to stand out and be recognized. But, you may avoid these digital blind spots by using print marketing.
Print marketing can assist your brand by making people notice it in a more meaningful and intimate manner. It can cut through all internet noise into the calm area of a person’s life and capture their attention. Marketers realize the value of having a well-known brand. Printed publications and other branded items are excellent ways to achieve this. It allows you to combine the visual elements of color, image, and script that help in brand recognition.
Some folks are still without internet access.
Your target audience could not even be online, depending on their demography. Don’t forget about individuals who don’t have access to the Internet or are hesitant to conduct business online. Print marketing is the most effective approach to contact them. Consumers still respond to direct mail, generating sales via coupons, postcards, and special offers.
A clever direct mail campaign delivers a greater return on investment than e-mail marketing or digital advertisements. In reality, direct mail is a terrific approach to connect with people from all walks of life, especially since it is the most reliable type of Kansas City advertising.
Print marketing has higher credibility than internet marketing.
When you see iconic magazines like Time and People or your favorite newspaper on the rack, it exudes an aura of credibility and prestige. It’s also convenient; you can lay aside the printed material and return to it at any time to continue reading. Print media needs “real estate,” which marketers understand. A published article left on the corner of a desk will remain there until it is picked up and checked the following day.
Many people are concerned about the growth of cybercrime these days—phishing and virus frauds and more ambitious and sophisticated illegal online schemes. And a recent American poll found that people trust print ads more than any other sort of advertisement. Because they are more expensive, scammers are less likely to use print tactics. Picking up a leaflet or brochure does not pose an immediate risk because there are no potentially sketchy links to click or personal documents to upload. Furthermore, high-quality print indicates that the brand is a legitimate company.
Print is Tangible.
Physical objects include publications, brochures, posters, and other sorts of printed goods. These things might remain in workplaces or homes for months or even years after being bought or delivered. While many non-physical marketing products serve a particular goal, the advantages of print media go far beyond what most people realize.
Print marketing appeals to people of all ages, not just Millennials. This is because print marketing, unlike email marketing, is tangible: you can touch and smell it. According to the study, this physical feature engages the brain, boosting the customer’s probability of remembering your ad’s content.