The Top 7 Reasons It Makes Sense to Invest in Print Marketing

A young businessman reading a newspaper outdoors

How can print marketing help you break through the communication gap between you and your prospects? 

 

In today’s digital era, it’s simple for your target market to become overwhelmed with online adverts and email marketing, especially given that Facebook now has over 2 billion monthly users, Instagram 1 billion, and Twitter 300 million.

In an age where it’s simple to create a Facebook page or an Instagram account and begin marketing your business for free, it’s tempting to believe that print marketing is extinct. But the wise business owner and marketer hasn’t given up on print marketing. Print is still a potent marketing medium with an outstanding result when paired with digital and social media marketing.

Here are the top 7 reasons why print media releases should remain an essential element of any marketing strategy.

 

Print advertising has a long lifespan. 

Your company’s adverts in printed media may help you reach your target market if they are designed and placed correctly. Using demographic data, you can strategically deploy your brand in the right place at the right time, in front of the right audience. When someone leaves a magazine on their counter or office table, your advertisement will remain until the magazine is recycled—or handed on to someone else. It’s a physical product that stays in a person’s house or office for a long time, leaves countless imprints, and has an audience reach that lasts weeks, months, and even years.

 

Print ads are easier to remember than digital ads.

The Internet may be perplexing at times. On any given page, there might be hundreds of hyperlinks, adverts, and options vying for your attention. In a magazine or newspaper, there are still interruptions. However, they are usually fewer, and you physically move past advertisements while you interact with the information. While the digital text is scanned, reading on paper is slower and more deliberate. Reading improves comprehension and retention rates, which could mean that conventional print media advertisements done by Kansas City advertising companies are more likely to leave a lasting memory for businesses. 

According to neuroscientists, that might explain why people are more likely to remember your brand after seeing it in a paper ad than in a digital ad. This is because viewing them exudes deep emotions, which is necessary for memory and brand connections.

 

Print marketing helps to strengthen a company’s brand.

Print marketing by Kansas City advertising companies may help you stand out and attract attention. After all, so much of today’s online material goes unnoticed. Consider how many marketing emails you do not open and how many advertisements you do not click. We are bombarded with too much digital information, to the point that we have become numb to it. And it could be harder for businesses and brands to stand out and be recognized. But, you may avoid these digital blind spots by using print marketing. 

Print marketing can assist your brand by making people notice it in a more meaningful and intimate manner. It can cut through all internet noise into the calm area of a person’s life and capture their attention. Marketers realize the value of having a well-known brand. Printed publications and other branded items are excellent ways to achieve this. It allows you to combine the visual elements of color, image, and script that help in brand recognition.

 

Some folks are still without internet access.

Your target audience could not even be online, depending on their demography. Don’t forget about individuals who don’t have access to the Internet or are hesitant to conduct business online. Print marketing is the most effective approach to contact them. Consumers still respond to direct mail, generating sales via coupons, postcards, and special offers. 

A clever direct mail campaign delivers a greater return on investment than e-mail marketing or digital advertisements. In reality, direct mail is a terrific approach to connect with people from all walks of life, especially since it is the most reliable type of Kansas City advertising.

A newspaper with glasses and a cup of coffee

Print marketing has higher credibility than internet marketing.

When you see iconic magazines like Time and People or your favorite newspaper on the rack, it exudes an aura of credibility and prestige. It’s also convenient; you can lay aside the printed material and return to it at any time to continue reading. Print media needs “real estate,” which marketers understand. A published article left on the corner of a desk will remain there until it is picked up and checked the following day. 

Many people are concerned about the growth of cybercrime these days—phishing and virus frauds and more ambitious and sophisticated illegal online schemes. And a recent American poll found that people trust print ads more than any other sort of advertisement. Because they are more expensive, scammers are less likely to use print tactics. Picking up a leaflet or brochure does not pose an immediate risk because there are no potentially sketchy links to click or personal documents to upload. Furthermore, high-quality print indicates that the brand is a legitimate company.

 

Print is Tangible.

Physical objects include publications, brochures, posters, and other sorts of printed goods. These things might remain in workplaces or homes for months or even years after being bought or delivered. While many non-physical marketing products serve a particular goal, the advantages of print media go far beyond what most people realize. 

Print marketing appeals to people of all ages, not just Millennials. This is because print marketing, unlike email marketing, is tangible: you can touch and smell it. According to the study, this physical feature engages the brain, boosting the customer’s probability of remembering your ad’s content.

7 Tips for Creating Attractive Print Ads

Man sitting on couch reading the newspaper

Every business needs promotion and advertisements. Even though we are in the digital era, we still need to invest in print advertisements. Why? Because it can guarantee that you are at the top of people’s minds when you reinforce digital and physical platforms. Through these ads, the audience can quickly remember your brand.

If you decide to integrate creating attractive print ads into your marketing, we’ve got you covered. Here’s our ultimate guide to kickstarting your print ads.

 

Effective Tips and Tricks: How to Create Attractive Print Ads

The top priority in creating ads is how you can capture their attention in a limited time. So how do you develop compelling and attention-grabbing content? Here are some design and content tips you can follow.

 

1. Create an Impactful Headline

Before the audience continues to read the content, they look for the headlines first. Is it interesting? Is it something that resonates with them? Is it worth reading?

Compared to a digital platform, print advertising is less saturated. You need to note that you need to capture the reader’s attention in any advertisement and persuade them to read your content. How can you do this?

  •     Make your headline concise and short.
  •     Create curiosity or include benefits.
  •     Use simple words that the readers can easily understand.
  •     Specify a pain point and let them know how you can help them.
  •     Integrate emotional adjectives.
  •     Utilize your brand or target audience’s language.

Make sure that your headlines are catchy enough to keep your readers entertained or interested. It will be more helpful if the headlines are easy to comprehend. Moreover, it should reflect your brand’s image.

 

2. Discuss the Benefits

Advertising is a way of promoting or introducing your brand, product, or service to the market. Of course, you need to share how your products or services can help the audience’s problems through the print ads. Besides explaining the features, it will be easier for them to understand if you share its benefits.

For example, you are selling a cellphone with competitive battery life.

  •     Feature: Battery Life
  •     Benefits: Long-lasting usability and no frequent charging

 

3. Incorporate an Eye-Catching Graphic

Excellent graphic design can help you in conveying your message or campaign. Plain text does not excite the audience to continue reading your content. Through the graphics, you can communicate with your audience and display your products or services. What’s in store for them?

Help your potential clients understand your offer through a high-quality graphic. Make sure that the images are relevant and accurate to boost brand recognition.

 

Woman sitting on bed flipping through magazine

 

4. Provide a Compelling Offer and Create Urgency

Besides creating high-quality content, emphasize your promotion. If you have an ongoing sales campaign or special deal, make sure to showcase it. Also, highlight what they can gain from reading your ads. Apart from the information, what are the benefits they will get? Will they have a reader’s discount?

 

After they read the ads, what will happen? It would be best if you create an urgency where they need to take action after reading. Here’s how you can develop a sense of urgency for your potential clients.

  •     Season or Event Offers
  •     Time-Limited Offers
  •     Clearance Sales

 

5. Think About the Call to Action

Remember that your print ads should include how customers can take action after reading the advertisement. Most customers don’t know what they should do if you don’t guide them. Moreover, you will waste your money on ads if you don’t integrate an excellent call to action wherein they can reach out to you.

You can tell your potential clients to give you a call, email, or message you, visit the website, or get a special offer. There are different ways to tell them to connect with your business. Also, you want your clients to move towards your business and get in touch with you. Here are some of the best CTAs you can use:

  •     Talk to Us or Contact Us
  •     Join Now
  •     Get a Free Trial
  •     Sign Up or Subscribe
  •     Learn More

 

6. Utilize a Simple Layout

The advertisement layout helps the readers understand your message and provides supporting ideas about the ad. Conversely, the copy encourages the potential clients to take action.

In advertising, avoid clutter and providing too much information to prevent readers from skipping your ad. Make it short, simple, and concise.

In creating an advertisement layout, take note of the following:

  •     Color Scheme
  •     Clarity of Message, Concept, or Idea
  •     Font Style and Size
  •     Relevant Graphics or Images

 

7. Embrace Your Brand’s Uniqueness

With all the advertisements available on digital and physical platforms, always think about standing out from the competition. Answer these questions:

  •     What products and services can you offer to the public?
  •     How can your business help your customers?
  •     What’s unique about your business branding?

Most brand owners or entrepreneurs try to copy other owner’s ways of advertising. But to succeed in the competition, you need to establish your business branding and goals. People will remember your business through effective and credible print ads.

Are you looking for Kansas City advertising to ensure that your business is easily noticeable? We’re here to help you get started. Apart from knowing that your products and services are one-of-a-kinds, make sure to connect to your target market by being authentic and relevant with your print ads.

 

Start Creating!

This might be the perfect opportunity to start with print advertising. While some think that print ads aren’t trendy, take advantage of print ads to be a more credible business. You can boost your response and conversion rates through actionable print advertisements. 

Although digital campaigns help you with projection, conversion, and engagement, we can’t deny that printing an attractive ad in a highly reputable magazine is also beneficial. You can easily target your audience and deliver to them in a specific period or location.

On top of that, you can gain trust from the public through reliable printing ads. If you opt to display your content through print ads, more people will be confident with your brand’s credibility. If you are looking for Kansas City advertising, take action now and start creating your print ads. Hopefully, our tips will help you in navigating the print advertisement industry.

 

6 Local Business Print Advertising Factors You Need to Know

Man sitting at table with coffee reading the newspaper

Is it better to advertise your business in your local magazine or the newspaper? Find out the answers to these questions by learning about these 6 factors of local business advertising below.

It wasn’t too long ago that running ads in the local newspaper was the status quo of local business advertising. However, with printed newspaper readership on the decline, this type of advertising has begun to seem archaic compared to online marketing strategies. Print advertising still works great for local businesses, however. You just have to be aware of the key factors that are in play.

 1. Relevancy is Crucial

It’s first essential to understand what the secret ingredient is that makes print advertising work. The secret ingredient is ensuring that your ad gets in front of a targeted audience. That will ensure that they’re at least somewhat interested in seeing what you offer.

As anyone who reads a hobby-specific magazine can tell you, it takes longer to read through a magazine involving your favorite hobby than it does to read through a general-interest magazine. That’s because, in hobbyist magazines, people actually read the ads as well.

In contrast, in general-interest magazines, people usually skip through them. Why? Because in general interest magazines, ads aren’t targeted and are therefore irrelevant to most readers. Ads relevant to readers generally show useful items to its readers, i.e., golf clubs for golfers. This piques golfers’ interest because a golfer will want to know what new clubs or other tools are available to help them improve in their hobby.

But relevancy isn’t only about items; it can also be about geography or even content. Relevance can be achieved by showing your ad to a clearly defined group of people in a specific area.

 2. Solid Distribution is Essential

Does your community still have a vibrant local newspaper? Or how about one that’s distributed to a certain area of the city (or only to residents of a small town)?

If so, then you might try to get into the action as well and advertise to those people if that’s the area where most of your current customers are from.

But first, what do we mean by vibrant? This means that the newspaper isn’t just delivered locally but is also eagerly received.

For instance, picture this: in one neighborhood, a local newspaper is distributed to houses in the geographic footprint-free of charge. It’s tossed onto people’s driveways. Many homeowners in the area leave it on their driveway for a couple of days before finally tossing it out – it happens every time.

Now picture another scenario: in another neighborhood across that same town, a different version of that same newspaper (created by the same parent company) is delivered right into their mailboxes. Afterward, they end up in people’s living rooms and kitchens. They end up getting read, and neighbors share what they read with each other.

Now you understand why it pays to know how many people receive print media AND how they end up receiving it.

 3. Content > Ads

First, do your research into whether the publication you’re considering putting ads into actually has active readers. A good indicator is if there’s any actual content in the publication besides ads. Publications that are little more than miniature coupon books have little perceived value among consumers and often get thrown out before even being given a good look. It’s basically the same as when people fast forward past commercials on TV.

In short, if the publication has no content, then we wouldn’t usually recommend you to advertise in it.

 

Senior man sitting on bench outside reading the newspaper

 4. Relevancy + Activities for Readers

Let’s go ahead and take ads to another level. Take Coffee News KC for example. We publish 10 area editions of our paper that are focused on specific neighborhoods in towns and cities across the KC area. The writing focuses on the particular neighborhoods and content relevant to the people in those neighborhoods. In fact, many of the articles are written by people who actually live in those same neighborhoods.

Not only that, but these papers offer readers another carrot: neighborhood-specific activities that they can engage in. Every month, the paper features special events for people in the community to join in, including advertisers. It could be a movie night or a special dinner at a local restaurant. These personal events give print advertising that extra “kick” it needs to work better.

 

 5. Implement a CTA to Help Measure Success

Frequently a local business will put out an ad in the local magazine or newspaper to raise brand awareness. The issue with this approach is there’s no means of finding out if it produced the desired effect. It’s much better to create a specific CTA instead.

What you can do is announce an event on a certain day, require an RSVP (or give a unique discount that expires on a specific date). That way, you’ll be able to measure precisely what response you received from the dollars you spent on the ad.

For instance, a country club that wants to increase its number of winter diners in their restaurant could do the following. They could start by putting out ads at the beginning of fall, advertising a “Harvest Festival Dinner” or “Holiday Brunch.”

It should be made clear in the ad that reservations are required and that only a specific number of reservations can be accepted. However, placing reservations should be simple for everyone  – both phone reservations and online reservations should be taken.

And finally, always include a deadline for your CTAs.

 6. Repetition Matters!

It isn’t just a simple sales tactic being done by these publication companies; it’s a tried and true print advertising factor. Repetition of ads works to get better results. Create a series of advertisements that repeat over time for optimal results with print advertising. They can be similar but remember to change them up every so often. People will still be aware it’s advertising but will give them a look because the ads are slightly different.