The world of advertising is vast, with countless creative and technical options to choose from when crafting your print ad. With so many variables, it’s hard to know where to start — that’s why we’ve put together this blog post. Here are 15 tips to help your printed ad stand out with Kansas City advertising:
1.) Use Humor
Humor has been a staple of print ads, and it’s worked for decades. A little humor can break through the clutter and catch the reader’s attention, which is especially important in today’s media-saturated world. Adding humor to your ad will help it stand out and make the reader smile so that they might also remember your brand.
2.) Use Proximity
Proximity is a funny word, but it can be an important part of the ad. Proximity simply means “nearness,” and where it can be used in advertising is to make a visual connection between the reader and what you have to offer. This can be done through images floating in space or even a physical representation like a product or its packaging.
3.) Use an Action Shot
A picture truly is worth a thousand words, and that statement holds true in print advertising. Effective action shots can show the reader what your printed ad will look like in real life. Vectors, analogs, close-ups, and portraits all make for effective action shots.
4.) Use Multiple Calls to Action
Each call to action (CTA) should be unique and tailored to your audience. This helps the reader understand what you want them to do and gives them confidence in the action you are asking them to take. Remember, a CTA can be verbal or visual, so there are multiple ways in which you can make a clear request to your audience.
5.) Use Contrast
Contrast is another word that has popped up a lot recently. We’ve put it here to wrap up many of the previous tips, but it also makes for a useful addition on its own. There are two forms of contrast that make for effective print ads — visual and psychological.
Psychological contrast is easy to explain — it’s just making a comparison (or contrast) between two different things, whether they be ideas or products. Visual contrast is more visually-oriented, with either color use or pattern matching making up the difference between your ad and other print ads in the space.
6.) Use a Single Color
While contrast is about using a variety of colors, using a single color can be just as effective — if not more so. A single color allows you to focus on one product or idea and shows how it stands out from everything else. Using less color can actually catch the reader’s attention more than using a lot of colors, but only if you use the right shade.
7.) Know Your Market
Most print ads need to be thoughtfully crafted with the audience in mind. Understanding your market is important because it helps you to understand what your target audience wants and what they are looking for in your brand’s product or service. Kansas City advertising has a wide range of different races, ages, and backgrounds, so finding a balance between them is important to get the best results from your ad.
8.) Know Your Product or Service
Understanding what you are selling — whether directly or indirectly — is a vital part of successful Kansas city advertising. Having an understanding of what your product is and what it can do for the reader helps to create a stronger connection between them and your brand.
9.) Test Everything
There’s no better way to get an idea of how effective your ad will be than to put it in front of a real audience. There are several ways to do this: focus groups, guerilla marketing, A/B testing, and more. With the help of Kansas City advertising professionals, you can find the best way to get accurate results from your market.
10.) Know Your Audience
What do they want? That’s the question you should ask yourself when creating your next print ad. The answer to this question will be different for every person, and so you need to market toward specific groups. For example, will your ad be focused on a demographic like young adults or older households? Knowing which groups you are advertising toward is a great way to make sure that your ad is effective for Kansas City advertising.
11.) Pick the Right Media Type
The media used for print ads varies widely, which means that you need to know your market and your product or service to pick the right media. If you’re selling a service, flyers and posters may be good options, but if you are selling a product that needs a visual representation, then magazines and newspapers might be better. It’s important to pick a format that takes advantage of the strengths of your product or service.
12.) Use Branding
Employing several logos, taglines and trademarks can all help to brand your company and make it memorable. Embracing your brand can help people associate you with quality, something that will benefit them when making a purchase decision. The best print ad features the logo of the company in some capacity, whether in the title or in conjunction with the product being advertised.
13.) Swap Connotations.
Maybe you’re selling a coffee machine, but your ad features an abstract coffee cup. It seems like it would work well, but what if the audience thinks that a different image would be more effective? Swap out the image and pay close attention to how they react. If they seem confused, or if they just don’t see anything appealing in the new image, it might be time to rethink your ad and try something else.
14.) Embrace Third-Party Advertising
Using other brands’ print ads can be a great way to further brand yourself, but it’s also a great way to expand your market. Not only is it good practice, but your product might even end up being featured in the ad. You just have to make sure that you stay true to your brand and don’t use the advertisement as a crutch or money grab.
15.) Leverage Hyperbole.
In Kansas city advertising. Hyperbole is an exaggeration of the truth, and using hyperboles in your print ad can help grab the reader’s attention. These statements can be positive, negative, or both — just don’t get carried away with your exaggeration!
These are just a few of the ways in which you can use print advertising to make your brand stand out. The key is to understand both the product or idea your ad is about and what your audience wants and needs. If you keep these six concepts in mind, you’ll have a better chance of making an effective ad that will get noticed.
Put these design tips to work in our weekly print publication. Your ad will run for at least 26 consecutive weeks and reach your desired target market. It will not be overlooked by larger ads run by bigger spenders either since all of our ads are 3” x 2.” You are also able to make edits to your ad free of charge. Contact us today for more information!